Rudolf Wild

Rudolf Wild ( born February 25 1904 in Wiesloch, † 16 September 1995 Eppelheim) is the founder of WILD, a producer of natural ingredients for food and beverages.

Life

After studying chemistry in Heidelberg, Frankfurt and Freiburg Rudolf Wild founded with his wife Leonie Wild 1931 his first company - the zig zag work of Rudolf Wild. He had set itself the goal of producing raw materials for soft drinks exclusively from natural raw materials.

In 1951, he presented at the fair Interbrau branded Libella first non-alcoholic drink on a purely natural basis, free of artificial flavoring, preservatives and dyes. Although Rudolf Wild initially met with skepticism among customers, his philosophy finally sat across the beverage and food industry through quality specification. He developed the " stand-up pouches ," the characteristic of the packaging also invented by him Capri Sun.

Under his leadership, WILD has developed into a global company. Today, the company of one of his sons, Hans- Peter Wild is performed.

Wild was a member of the fraternity Allemannia Heidelberg.

Social Commitment

Rudolf Wild cared about the welfare of the employees and the citizens of his hometown Eppelheim support - for example with a donation for the construction of a community hall, Rudolf Wild hall is called today. In Eppelheim the Rudolf -Wild- street is named after him.

Awards

In recognition of his services to the citizens, but also to the community Eppelheim in 1979 he was made ​​an honorary citizen of the community. In the same year he received the Stauffer of the State of Baden- Wuerttemberg.

For the long-term financial and moral support in favor of the Ruprecht -Karls -Universität Heidelberg Rudolf Wild in 1994 was awarded the Medal of Honor of the University and became its honorary member.

1985 awarded the Maison Internationale des intellectuels (MIDI) Rudolf Wild dignity of Senator hc

On the occasion of his 85th birthday Rudolf Wild received in 1989 by the then Prime Minister of Baden-Württemberg, Lothar Späth for his life's work, the Great Cross of Merit with Star.