Second Screen
Second Screen (English for second screen ) is a arisen to 2010 term that describes the use of a second screen parallel to live TV. The second screen is typically a web-enabled phone ( smartphone) or a keyboard -less touch-sensitive tablet computers. About the second screen, the user gets additional and beyond the TV program information from the Internet or commented on the program interactively with others online.
The second screen is not to be confused with the split screen ( several sources of information on a screen ) and the multi-monitor ( multiple computer screens for better visualization ).
Extent of use of second screens
The ARD / ZDF Online Study 2012 provides a somewhat different picture. The study finds that access to the widest possible group of users ( ie including the occasional Internet users, " at least rare " use) 20 percent on deals simultaneously with the TV back, especially the under-40s. That should be 10.17 million people. Men say twice as likely as women to do so, while there were no gender differences in the non- program-related Internet use while watching TV. The number of second- screen users is estimated for all scenarios studied with only about six per cent, or 3.05 million. The ARD / ZDF online study in 2013, according to has about half of the television viewers have never used television and the Internet in parallel. The other half uses the Internet mainly without reference to just the TV switched broadcast. The younger the user, the more pronounced this behavior. Most use smartphones (about a third of all online users ), just a pad ( 5%).
Special Offers Second Screen
In addition to the use of general program independent websites there are also special Second -screen offerings that are tailored to the use of the Internet during ongoing television programs. Here, social networks or apps are used that are provided by television or by the advertising industry. These are used to bond the audience to the program and to the program. Thus addition, new advertising spaces are marketed.
Transmitter and advertising industry is currently still experimenting to find out which formats are best suited for which purposes.
Specific social networks
There are social networks that have focused on the discussion of ongoing television programs. The spectators can chat with each other or exchange information in a different way with each other.
Offers by television
Among the programs that are now tailored to the Second- Screen Use include Millionaire or watch the game. ZDF accompanied the first time on October 6, 2012 bets broadcast, dass. with a web app in addition to the live stream, which had not be installed, but only a HTML5 -enabled web browser presupposed. The ARD completed the follow- The forest is dark and silent the crime series Tatort with an online game. RTL offers an app in which the viewer can pursue additional information on the current program in parallel. The ORF has announced to offer during the World Ski Championships in Schladming in February 2013 additional camera settings and data about what is happening for tablet users.
In addition, television programs are discussed but also on social networks such as Twitter by using hashtags as well as on the Facebook pages of the TV station. It may take several million viewers reactions during a broadcast will be posted. The teletext service ARD collects tweets from Twitter with certain hashtags to especially popular programs, such as to the talk show Günther Jauch or the crime scene. The expansion of Facebook pages for each program is used to collect viewer comments.
Offers of the advertising industry
The second screen is used by the advertising industry to communicate the advertising message directly. To this end, Google AdWords is used, for example, by specific keywords that match broadcasts are posted. Or it appears a QR code that leads directly from a smartphone to a particular website. This particularly benefits the online trading.
Criticism
While optimists as the net political blogger Markus Beckedahl in Second Screen on Twitter to see the possibility of participation and activism, critics find it absurd when social networks for comments to be used on the live TV program and want to be bothered with it any better.