Trailer (promotion)

A trailer is a composite of several passages of the original template clip of usually about 2 minutes running time, advertising for a cinema or television film, computer game or another publication.

The word comes from the English trail, the follow-up. Sooner trailers were actually shown after a major film as visibility on future film program.

Fields of application

Cinema

Movie trailers that announce big Hollywood productions and are shown before the main feature today, are often produced so complex that they themselves are already announced weeks before its premiere and expected by the fans. The cinema halls have been in the U.S. for example, literally blown up, as the first trailer for Star Wars: Episode I - The Phantom Menace had its premiere. Often the hall was then at the beginning of the main film empty again.

It is striking that trailers are manufactured mostly before the completion of the actual film, and therefore sometimes contain scenes or pieces of music that do not appear in the finished film. The synchronization of the trailers are for similar reasons often faulty or soft, at least from the final version of the movie from.

Delimit From the teaser trailer, a first short promotional film for a film that is created before the trailers. Usually have yet to find any film clips in the teaser, but mostly custom built specially for the teaser material that make the audience on the upcoming film curious (English: to tease ) is.

There also appears to be a short film form emerge, are produced in the trailer without corresponding Movie and eg be distributed via the Internet (see the article on the movie Grindhouse ).

In Germany Trailer of the FSK be checked. The release can differ from the actual movie. There are also cases where trailers have received a higher share than the advertised film.

PC and Video Games

Trailer, serving on a computer game to preview, by combining them with scenes from cutscenes from the game itself, which give the viewer an insight into the game and this is intended to represent as positively as possible.

Trailers are now a popular medium that is not only used by large industries. In the field of PC games also various private programming groups like to use a trailer for their upcoming games or MOD developments.

In Germany Trailer for video games by the ESRB to be checked.

TV

On television trailer have before or after the TV advertising of upcoming shows. These trailers are media law as self-promotion and in the sphere of advertising not considered ( § 16 para 4 Broadcasting Treaty ).

If a film for ages 16 or None Jugendfreigabe advertised on TV with film clips, this may be shown only at the times in which even the advertised film itself could be shown.

Theater

Increasingly uses the theater the trailer as a promotional tool. Trailer to be released at the current performances on Internet platforms such as YouTube or the theater 's website.

Innovative Theater an der Ruhr in 1987 three productions of Roberto Ciulli: can adapt Danton's Death, God and The Croatian Faust by film director Hans Peter Clahsen and used as so-called movie theater trailer for cinema advertising.

Challenging remains in the adaptation of stage productions, that the change in the high-tech audio-visual medium should contain no striking promises that the resulting motivated theatergoers of the original performance ultimately disappointed.

Radio

On the radio herald Trailer contributions on specific topics and focus programs. Also, listeners are informed of broadcast frequencies and times.

Book

The term book trailer comes from the American terms " book trailer" or " facebook video". The term is borrowed movie trailers. Book trailers are from publishers commissioned, short promotional films for books, like the trailer for film and television productions. Your task is the announcement of new releases. They are intended to inform readers and encourage people to buy the advertised book by conveying the most important information in the shortest time emotionally and authentic. While in 2005 in German-speaking approximately ten book trailers were produced, this figure in 2010 was already more than 500 videos. So far, no own book trailer aesthetics has prevailed. The design ranges from filmed book covers, recorded through readings, writing and image animations to book trailers that work with real actors.

Music

As with the scenes shown, it often happens that the music used in the trailer nor even appears on the following soundtrack CD in the film.

Especially in this industry, some well-known companies have emerged, which make for each trailer tailored tracks. Not infrequently, it resorted to full orchestra and / or choir. Unlike with film music, composers in music trailer more than 1-3 minutes. Within a track usually many mood changes can be accommodated. In the extreme case, that, according to the main producer of IM, 5-8. Therefore, it is in this type of music is always a special case. All presented emotions are represented exorbitant, to achieve a maximum effect within a short time.