Ubiquitous commerce

U -Commerce is the short form of ubiquitous commerce and refers to the continuous communication and exchange of data and information between dealers, customers and systems or applications at any time and at any place on technical devices.

In general, U -commerce a generic term for a comprehensive business processing by using information and communication technologies dar.

Features

Defined early as 2000 Richard T. Watson four basic factors of the U -commerce:

  • Ubiquitous = " ubiquity ", represents the possibility always and everywhere connected to the Internet, and thus also to be accessible at any time in any place.
  • Uniqueness = The " uniqueness ", the unique identification of users in relation to their identity, their preferences and their geographical location.
  • Universal = " universality" refers to devices that are multi-functional and universally usable. Examples are surfing the Internet, making phone calls or wireless connection with one another.
  • Unison = Can be translated as " harmony " and describes the integration of data across applications, so that users have a consistent and independent view of their information. The term Unison can also be also regarded as a complete, comprehensive synchronization of all devices.

Subregions of the U -Commerce

U -commerce includes as that term is defined in all areas of trade, regardless of the technologies used. This accordingly comprises E -commerce, m-commerce, Voice Commerce (V -Commerce ), Television Commerce (T -commerce ) and the Silent Commerce (S -Commerce ).

Technology drivers

The emergence and development of a ubiquitous trade supported by information and communication systems based on several technologies that have supported the way for U -commerce, and will pursue in the future.

These include technologies such as:

  • Internet as a basic technology and origin
  • Mobile data transfer in M -Commerce, especially wireless, UMTS, HSDPA and in the future eg LTE / WiMax
  • TV-Technologien/Erweiterungen such as teletext, HbbTV and increasingly IPTV
  • Technologies to support the interaction of devices ( EDI, XML, Web services )

In addition to technologies, which are mainly attributed to the concept of ubiquitous computing and thus are the basis and actual driver of ubiquitous commerce and. This includes in particular the following technologies:

  • Technologies of machine to machine communication, which, inter alia, miteinschließen the above technologies
  • Techniques for the automatic identification and data capture ( Auto-ID ) such as GPS and RFID
  • Long term, intelligent and self-organizing devices / systems and their technologies (eg sensor, KI )

Opportunities and Challenges

In conjunction with the arrival of ubiquitous commerce in daily life and the proliferation can be some opportunities, but also challenges the U -commerce account.

Opportunities:

  • Personalized advertising and information supply adapted to time, place, mood
  • High availability of services for the customer
  • New streams of revenue for providers and new business models
  • Advanced analysis capabilities for vendors and customers ( time, location, behavior)
  • Increasing mobility of customers and suppliers

Challenges:

  • Privacy issues and risk of transparent people
  • Increasing demands by appliances diversity / quantity as well as energy consumption
  • Data flow and probable Unübersichtlichtkeit ( Information Overload, Big Data )
  • Higher risk of manipulation or vulnerabilities by more " targets "
  • Increasing exclusion of older people through high technological requirements
  • " Desocialization " of customers and suppliers

Criticism

U -commerce has not yet been successful in his terminology, since the rise.

Mobile Commerce Universal Mobile Telecommunications System Electronic business Digital Object Identifier
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