Video-on-Demand

Technical Background

The video is sent either via an Internet connection, such as IPTV, or over a broadband network. The return channel over which the transmitter choice of the customer is sent to the transmitting center is available with an Internet connection, but not with the broadband cable network. Therefore, a back channel over the telephone network is switched VoD over broadband network.

Furthermore, we can distinguish the following variants:

Variants

Can the timing of reproduction can be chosen arbitrarily, it is called True Video -on -Demand. In contrast, the contents start at near-video- on-demand ( also video -near- Demand) at fixed intervals; you can dial at each full quarter of an hour into the stream of a popular film, showing the new begins then, for example. If, instead of a live stream, a file - based approach to content distribution used, it is called Push- video-on -demand.

Depending on the billing form and / or right to use the following options exist:

Sales in Germany

In 2004 and 2005, sales of video on demand, suppliers tended constantly and were with 1 million € sales are still at a low level. The boom in the industry is one in 2006, sales increased by 100 %. From 2006 to 2008, sales quadrupled to € 8 million, with an average growth rate of 139 %. In 2009, the growth rate of sales increased slightly in 2008 compared to last year by 167 % to 163%, concluding at a level of € 21 million. From 2010 to 2011, the turnover of the sector increased by 49%, to € 64 million, and from 2011 to 2012 by a further 48% to € 95 million.

After the strong increases in annual sales from 2006 to 2011, the growth rates of sales are likely to decline; since 2010, the growth of sales decreased continuously. It is assumed that the growth rate of sales are to the year 2015 when only 10% and will remain in the following years at this level.

Offers for German -speaking countries

Freely available deals on movies and series are in Germany in particular Apple ( iTunes), Amazon Instant Video, Video Load, max cathedrals, as well as video Watch Ever Buster. The offers must be distinguished from free such as media centers of the TV station and paid streams such as Amazon Prime Instant Video, max cathedrals or Watch Ever. The public service broadcasters (ARD, ZDF) are to be defined with the funding provided by the broadcast contribution of the private media libraries (eg RTL, ProSieben, Sat1 ) that are based by advertising revenue. Another provider free VoD content is also MyVideo, that are financed by the ProSiebenSat.1 Media Group and therefore may show audiovisual content without fees. However, most deals in the streaming area are chargeable and expect either by subscription system on or charge per movie or series episode tiered rate.

ProSiebenSat.1 Media AG ( these include: ProSieben, Sat.1, kabel eins and sixx ) planned in 2010 along with the RTL Group Germany ( including: RTL, RTL 2, Super RTL, RTL nitro, n-tv and VOX), with the working title " Amazon" to take " the German response to the American Hulu.com " in operation. Although video -on- demand services are already present at the two broadcasting groups, it was planned to combine all available programs on one side. The marketing of the new online portal should take the transmitter itself. After a warning by the Federal Cartel Office, the station networks have their concept of the proposed video platform change and submit it to the Federal Cartel Office again. On March 18, 2011 There is, according to DWDL.de, the Federal Cartel Office had given no consent again a common video platform. According to Statement of RTL Group you would now take legal action against the " incomprehensible " judgment. However, in the ProSiebenSat.1 Media AG, the disappointment is limited. One sees quite well positioned in the market with the online portal max cathedrals. On August 8, 2012, the Higher Regional Court of Dusseldorf upheld the prohibition of the proposed video-on -demand platform. An appeal from the judgment was not granted.

A list of offers (selection):

  • Amazon Instant Video, formerly LOVEFiLM
  • AonTV Telekom Austria TA
  • Apple ( iTunes)
  • Arcor ( only for existing customers, no reappointment possible)
  • ARD library
  • Bluecom.tv
  • The first: library
  • Extrafilme.de
  • Google ( Play Movies )
  • Icestorm.TV
  • Max cathedrals
  • Microsoft (Xbox video earlier, Zune )
  • MyVideo
  • Power Cinema
  • OnLive
  • ProSiebenSat.1 Media (transmitter media libraries of ProSieben, Sat.1, Kabel 1, etc. )
  • Realeyz.tv
  • RTL interactive (transmitter media libraries RTLnow, VOXnow, RTL II Now, etc.)
  • Cable Germany (Select Video)
  • Sky Anytime
  • Snap (Sky)
  • Sony ( Video Unlimited, formerly Sony Entertainment Network )
  • Telekom Entertain
  • The History Channel
  • Unity Media Library
  • Video Buster
  • Video Download Store
  • Videociety
  • Videoload
  • View Rochester
  • Vodafone TV ( Video library function)
  • Watch Ever
  • YouTube
  • ZDFmediathek

The offers can be evaluated by the following comparison criteria:

  • Availability (independent from the network operator can only be used in special nets )
  • Catalog ( supply of material )
  • Available video quality (especially DVD - vs. HD quality )
  • Available audio quality (stereo vs. Multichannel sound)
  • Languages ​​/ Subtitles (Original Version, original version with German subtitles, German synchronization (film ) synchronization)
Web traffic Pay-per-View Subscription business model Download-to-Own Electronic-Sell-Through VOX (TV channel) Arcor (telecommunications) Viewster
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