Walt Disney Records

Walt Disney Records (WDR ) is a record label belonging to Disney. This " flagship label " Disney Music Group was originally founded under the name " Disneyland Records " in 1956. In its early days, " Disneyland Records ' marketed recordings of children. The sister label called " Buena Vista Records ", marketed the soundtracks of the films and recordings of former Disney stars such as Annette Funicello and Hayley Mills. In 1989, the label to its current name.

Marketing

Since 2007, several editions of Miley Cyrus, Selena Gomez, Demi Lovato, were Jonas Brothers or different pieces from High School Musical with various so -called " publicity stunts " published the. As a " publicity stunt " refers to a planned process of entrepreneurs with the aim of doing to attract the awareness of buyers, so that the product is a branded product.

Disney resulted in different artists through co-branding in order to commercialize new products better. The main objective of this are countries in which artists are less known ..

Name list of current artists (since February 2009)

Record labels of the Disney Music Group

  • Hollywood Records
  • Lyric Street Records
  • Mammoth Records
  • Walt Disney Records
  • Buena Vista Records
  • Disney Sound
  • Carolwood Records

Management

  • President of " Walt Disney Records ': David Agnew
  • Vice President and sales of " Walt Disney Records ": Susan Van pants
  • Senior Vice President and Manager of " Walt Disney Records ' Robert Marick
Roy O. Disney
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