William Wrigley, Jr.

William Wrigley Jr. ( born September 30, 1861 in Philadelphia, † January 26, 1932 in Phoenix, Arizona) was an American chewing gum manufacturer.

Wrigley took over from his father, a soap company and founded in 1891 the famous Wrigley Jr. Company. By chance he discovered the chewing gum production, in which he joined in 1893. He had the idea, every soap package accompanied by a packet of baking powder. This was very successful, so he got in the business of baking soda and there again beilegte gum. Again, the side dish a great success, and Wrigley decided to switch to the chewing gum business.

Wrigley was marked by creative advertising methods. 1915 sent the company to anyone who was in the United States in the phone book, four sticks of gum. In total, 1.5 million people were supplied with these free product samples. Four years later, he repeated the action - at that time there were already more than 7 million phone owners, and many product samples were accordingly sent.

In 1920, he put in Chicago, Illinois, the foundation stone for the new headquarters of his company, which was to be a landmark in the city later.