Yahoo Search Marketing

Yahoo Search Marketing (own letters Yahoo! Search Marketing, formerly Overture Services ) is an international provider of commercial search services on the Internet, based in Pasadena (California ), USA. The company is a part of the U.S. parent company Yahoo! Inc.

Company history and strategy

About the search engines and portals such as AltaVista, MSN, Yahoo and many more bringing Yahoo Search Marketing companies that offer products via the Internet, with potential customers who are actively searching for products and services in real time together. This means that an entrepreneur 's product certain keywords ( or search words) assigns. Finds a user of one of the above-mentioned search engines then after one of the specified keywords the company's display appears by keyword advertising. When the user clicks then to such, mostly text display, Yahoo Search Marketing expects from a previously determined amount. This is very similar to the principle of competitors Google AdWords.

Founded in 1998, Yahoo Search Marketing is a pioneer in Search Engine Marketing. It all started with Goto.com. Here they invented the principle of the so-called P4P ( Pay for Performance ). Later, under the name Overture it was the growing search engine possible to get money for the pure search results. It paid companies to ensure that their websites closest to the top can be found placed. In 2003, Overture was bought by one of its largest customers. Yahoo made ​​the deal for 1.7 billion U.S. dollars. Overture was initially unchanged later restructured and renamed as part of the Association in Yahoo Search Marketing.

Since mid- 2012, the markets of Germany, Austria and Switzerland on Microsoft's advertising platform Bing Ads are handled. The advertising campaigns were his first time automatically converted to Microsoft Advertising adCenter, the platform then later renamed to Bing Ads. This has apparently strongly oriented with respect to the operation and functionality of Google AdWords, and also offers a direct import from Google AdWords.

Now operates one offices in the U.S., Europe, Asia, Australia and South America. The corporate office is located in Pasadena, USA. The head office outside the United States, Dublin, Ireland.