Yellow journalism
The term tabloid illustrated weeklies are understood, which often deal with issues of content from the aristocracy or the show business. The name is derived from the custom in all colors of the rainbow presentation and the header on the front page. Another designation is colorful leaves. It is sometimes also associated with the tabloids, a term which rather indicates the daily tabloids. During the lifetime of the Persian Empress Soraya also the name Soraya - press had been established for this genre.
The entertaining weekly papers are a significant part of the press landscape. In the market for women's magazines (about 21 million copies edition) they occupy 44 percent market share (2003). About 9 million of these magazines are sold week after week.
Style
Topic selection and preparation differ in a number of areas of tabloid journalism and the tabloid media, the boundaries are blurred. The editors stylize a person or a pair of prominent circles high to fairy tale characters, which assumes a certain image, and this is reinforced by recurring reporting. On this picture is rarely changed something, it is usually varied and so long maintained over many months, until it has to be abandoned by immovably established facts yet.
The columns are full of reports of human characteristics such as love, hatred, jealousy or the desire for fame or wealth, mentally put right on petty-bourgeois imagination. Be marketed popular love stories of famous women who belong to a ruling nobility and possibly winning. The coverage of Farah Diba, Silvia of Sweden, Princess Diana, Caroline of Monaco or Letizia of Spain is symbolic of many other prominent nobles in Europe.
Whole series of articles be based on conjecture ( Had A slightly with B - Stalled it in the house XY? ), In which many female readers is satisfied if dissolve the carefully stoked fears of an intact, orderly, clean world end in pleasure. The selected topics like the tabloids also counts the concern for amours and succession in the royal houses of Europe. The mediated life image in these journals wears conservative traits. The audience is offered the adherence to conventional values as a solution to cope with the reality.
In addition to emotional coverage of celebrities fates, reports and background reports from social circles and all kinds of gossip are designed to provide a varied reading diet fashion, beauty and travel tips, health issues and advice for life coaching.
In addition, the tabloids of the advertising industry and the PR industry is highly competitive. In particular, the pharmaceutical industry is investing heavily in the ads in the print media. In their ads promote the pharmaceutical manufacturers, target groups, their prescription medication and health- promoting agents. Under the readership of tabloids the pharmaceutical industry finds its appropriate target group.
From the history of Germany
German -language journal titles
The opinions, whether the Bild newspaper is to include into this category, go apart.