Zanussi

Zanussi is an Italian manufacturer of electric household appliances. Since 1984 Zanussi part of Sweden's Electrolux Group and is used by him as a brand for the lower price segment of the Group.

History

Since 1858, the company can be traced back as a manufacturer of terracotta stoves under the brand " Becchi ". In the late 1920s, wash troughs and press were added.

1945 Zanussi still employed 18 employees and dealt with the construction of wood and coal stoves and ovens. Died in 1946, the old owner of the family business and his son Lino, who had to leave early age of 17, the school, took over the company as Managing Director. Just five years later Zanussi also produced Butangasöfen. 1954 was added in the production of refrigerators in order to occupy the factory in the summer months.

The next step, the production of washing machines, though was obvious from today's perspective, the company introduced but almost to the brink of ruin. In the second half of the 1960s Zanussi began with the production of semi-automatic washing machines with double drums anmuteten already outdated because of their appearance when they came on the market. After 5,000 production was stopped. Two years later, he left many parts of Fiat manufactured under license of U.S. manufacturer Westinghouse. Since the washing machine was much too big and no built-in heating element possessed, she was again a flop.

But Lino and his brother Guido Zanussi, who worked as a sales manager to were not discouraged, but tried again successfully to bring their own product to market. Zanussi had success. In the early 1970s the company was employing 5,300 people and dominated under the brand names Rex and Naoni the Italian market. With its headquarters in Pordenone, near Venice additional production sites originated in Italy, where 500,000 refrigerators, 230,000 washing machines, stoves, 250,000 and 50,000 televisions were produced annually.

Zanussi created a largely integrated production chain, which also manufacture tools, such as electric welding of the refrigerator cabinet were self- constructed. Zanussi was one of the first Italian manufacturer that introduced the electrostatic painting. Many components, including the plastic parts, forging products, electric motors and transformers came from own production. Compressors for refrigerators produced in its own factory in the Austrian Fürstenfeld.

In the surroundings of Madrid Zanussi ventured its first expansion in a market outside of Italy. After the collapse of Rolls Razor and duomatic UK Zanussi also conquered the local market. Later Zanussi rose in the manufacturing one for a German company that drove the white goods under his own brand. The Quelle AG sales home appliances under its own name in Germany, which gave Zanussi components. Zanussi expanded into the rest of the European Community to Africa and Asia. From the competitive North American market Zanussi stayed away.

In the late 1980s Zanussi came with the production of brown goods, so consumer electronics, which had taken over from Zanussi, AEG -Telefunken, like many other competitors also deep in the red. In order to save the production of color television sets in Italy, the Italian state holding REL increased with 49% in the Zanussi Seleco. The Olivetti subsidiary Merloni from Fabriano participated with 5%. As Zanussi with a market share of 22 % in Italy fell in the 1980s in a sales crisis and the already participated subsidiary of Friuli Friulia region signaled, no longer wanting to participate in further capital increases, which belongs to the Wallenberg Group Electrolux Group rose in the former family business. The Electroluxgruppe had already been significant acquisitions in the U.S. ( Tappan, White Consolidated Inc. to the fridge daughter Frigidaire Home Products, Kelvinator include, inter alia, Roper, Poulan / Weed Eater, etc. ), Sweden ( Gränges, Gotthard Nilsson ), the UK ( Thorn- EMI) and Germany ( Juno, Zanker, Progress, AEG appliances etc. ) become one of the world's leading manufacturers of household electrical appliances. Following a capital increase in 1986, the family Zanussi finally left the company.

The era Electrolux Zanussi is in addition to the loss of independence witnessed new remediation efforts associated with massive downsizing, outsourcing of component manufacture, sale or closure of production sites, reduction of the model range and Europe-wide expansion of the brand Zanussi.

The catering equipment sold by the trading company " NordCap " in Germany since 2007. Since these devices cover the entry-level segment, a support is not given by Electrolux Professional.