AND1

AND1 is the name of a company incorporated in the USA in 1993, which markets basketball and streetball accessories. The founders of AND1 wanted to create a brand with which the streetball players can identify with. It has since developed into one of the market leaders. They are also a streetball crew that tours worldwide.

History of establishment

AND1 was founded by three students in Pennsylvania in 1993.

The breakthrough came with the And1 Mixtape vol.1 AND1, a VHS video, to which there was never before seen actions of the Playground player. The moves that were shown by these players, fascinated by the streetball fans. To date, ten videos of the AND1 mixtape series have been published. Alongside documentation of an entire tour are yet appeared, they were also shown on the American television network ESPN. Rafer Alston, aka Skip 2 my Lou, was the first and so far the only one who has made ​​the leap from AND1 player for the NBA players.

Since 1999, takes place annually the AND1 Mixtape Tour. In this basketball event occur Mixtape player against the best players on the streets of each city that prove so and can get a deal with And1.

And1 donates five percent of its sales to charities that deal with the topic of youth and education. Another 200,000 U.S. dollars benefited the victims of September 11. However, the And1 Group of actual sales will be treasured, exact numbers are not known until today.

In March 2006, the basketball video game appeared AND1 Streetball on the PlayStation 2 and the Xbox. The sports game is developed by game developers Black Ops Entertainment and distributed by Ubisoft. The gameplay is realistic and is based on the popular NBA Live series by Electronic Arts. Players can choose from numerous street ball legends and events to choose from.

And1 sponsors not only streetball players like Vinni, The Professor, Springs, Baby Shack, Helicopter, Go Get It, Hot Sauce, Escalade, Silk, The Assassin, 8th Wonder and Bad Santa, Mr. 720 AKA Air Up There, AO but also basketball players in the NBA:

  • Mike James
  • James Jones
  • Brevin Knight
  • Jeff McInnis
  • Scott Padgett
  • Justin Reed
  • Bernard Robinson

Since 2011, AND1 one of the two main sponsors of the HOOP - CAMPS.

National Basketball Association Philip Champion Mike James (basketball, born 1975)
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