Art Technology Group

Art Technology Group, Inc. ( ATG) was an independent and focus on e-commerce and on-demand optimization applications specializing in Internet technology companies. ATG was taken on 5 January 2011 by Oracle. ATG has continued its headquarters in Cambridge, Massachusetts, and operates under its own name as a subsidiary of Oracle. ATG solutions provide merchandising, marketing, content personalization, automated recommendations, and live support services.

Corporate History and Acquisitions

The ATG was founded in 1991 by Jeet Singh and Joseph Chung, both graduates of the Massachusetts Institute of Technology (MIT, Massachusetts Institute of Technology ). By 1996, the company delivered consulting services for building web sites from the beginning of the Internet era. In the years 1997/98, it developed into a software company, the several products including an e -commerce platform and an application server offering.

After the IPO in 1999, ATG focused on commercial applications from 2000 to 2003, ie on business applications for promotion, content management, marketing, and analysis. At the same time, she focused on the industry standard with application servers from IBM, BEA (Oracle) and wildfly ( Red Hat ).

2004 acquired ATG Primus Knowledge Solutions in a controversial acquisition, which was completed on 1 November 2004. In the following years she became more companies like Stara, a provider of click- t -call, chat and call tracking solutions (2006), CleverSet (2008, the transaction will be completed on February 6, 2008) and Instant Service (2010, the transaction will be completed on January 12, 2010). The latter two companies were at the time of transfer to private hands.

2005 ATG finished the integration of Primus applications on the ATG Web marketing and e -commerce software platform. 2010 United Oracle Corporation and ATG to start the acquisition process of ATG by Oracle. The announcement of the merger agreement will be published on 2 November 2010. Oracle completed the acquisition on January 5, 2011 from for an estimated one billion dollars or 6.00 dollars per share.