Bernd Wahler

Bernd Wahler Otto ( born May 24, 1958 in Schnait ) is a German manager and since July 2013 President of VfB Stuttgart.

Life

Bernd Wahler played in youth as an attacking midfielder initially at TSV Schnait before moving to C -Jugend VfB Stuttgart. Having to B Youth not sat down at VfB including against Hansi Müller, he went to VfR Waiblingen. The born in Schnait in the Rems valley Schwabe studied from 1978 to 1984 at the Eberhard Karls University of Tübingen Biology and Sports Science for the teaching profession; afterwards went on an MBA with specialization in International Marketing at the University of Reutlingen.

In 1987, Wahler for sporting goods manufacturer. He worked in product marketing, before joining as a marketing director for Adidas America in 1993 and later Senior Vice President of Global Marketing and General Manager of the former Adidas Erima daughter was. From February 1998 to January 2000 Wahler was CEO of Swiss footwear and apparel group Bally and joined in August 2000 as General Manager Germany for U.S. sports goods company Nike. In 2004 he left the company and founded the sports and marketing agency sportsmanship that worked for adidas and Porsche Design. In early 2007 returned Bernd Wahler as Chief Marketing Officer for Sport Performance for adidas Group and was back by the end of August 2013 senior vice president of innovation.

On 2 July 2013, the Supervisory Board of the Bundesliga club VfB Stuttgart Wahler named as presidential candidate of the association. On 22 July 2013, the General Assembly elected him with 97.4 % of the vote to succeed Gerd Mice who had given in April announced his official resignation. On September 2, 2013 Bernd Wahler took office as a full-time president of VfB Stuttgart.