Cerruti
The Cerruti 1881 SAS is founded in 1967 by Italian fashion designer Nino Cerruti fashion house based in Paris.
The house Cerruti designs, manufactures and markets - partly in license - among other high-priced clothing and fashion accessories, fragrances, leather goods, watches and writing instruments in the luxury goods segment. Since 2001, the brand is done without Nino Cerruti. Since 2010, the company is a Chinese trading company, the Cerruti women's fashion division abandoned in 2011.
Foundation
In 1967, Nino Cerruti Cerruti 1881 the company Maison de Couture, presented his first men's collection and opened his first boutique on the Place de la Madeleine in Paris. In 1950, he had inherited the fabric manufactory founded by his grandfather and his brothers in Biella in 1881, in the late 1950s for the first time ventured into Italy on the design of fashion and was eventually moved to Paris. A women's collection followed in 1968. His fashion brand called Cerruti Cerruti henceforth 1881. Cerruti was known for its classic style, luxurious materials, elegant business fashion for men and petite women's fashion. The shop on the Place de la Madeleine is still the flagship store of the company.
Cerruti 1881
In the years 1964 to 1970 has worked Giorgio Armani, who was to start his own fashion label in 1974, as a designer for Cerruti. Nino Cerruti 1970 sent in Paris female and male models on the same catwalk to showcase its women's and men's collection at the same time. The company grew steadily Cerruti: the product lines were expanded, the portfolio has been broadened, it followed international expansion. The first perfume, the men's fragrance Nino Cerruti (never ), was presented in 1978. The first women's fragrance, Nino Cerruti pour femme (never ), followed in 1987. Available until today perfume house classic fragrances Cerruti 1881 (1990) and Cerruti 1881 pour femme are (1995). In addition to the main line brand Cerruti Cerruti 1881, the sporty 1980 1881 Sport launched (2002 adjusted ), 1986 was added the youthful diffusion line for men Cerruti Brothers (2000 adjusted ), 1995, the second collection Cerruti Ladies Club (2000 set ). From the mid- 1990s brought Cerruti for women fashion designers such as more Americans Narciso Rodriguez (1996-1997 ) and Peter Spelopoulos (1997-2002 ) on board and presented the newly launched Cerruti Arte Couture collection ( set in 2002 ). From 1988 to 2001, the women's fashion manufacturer from Krefeld Kemper, a former Escada subsidiary, created in Paris by Nino Cerruti Cerruti Ladies Fashion in license -produced; the men's main collection has been created in-house by Cerruti Italian menswear manufacturer Hitman. Kemper also maintained the six German Cerruti boutiques (in Berlin, Hamburg, Dusseldorf, Cologne, Frankfurt, Munich), which were converted into Louis Feraud boutiques after losing the license in 2001. Since then, Germany had no Cerruti boutiques more.
New owners
Fin.Part
In October 2000, Nino Cerruti sold 51% of his company to the Italian investment group Fin.Part ( Fashion Group with the brands Frette, Maska and Moncler ), which Nino Cerruti urged less than a year later from the company. In the course of a repositioning Fin.Part subdivided the Cerruti brand in 2002 in the brand Cerruti (main line) Cerruti 1881 ( second-line ) and Cerruti Jeans ( sportswear), after trying for a short time, all the collections in different colors ( gray for the main line cobalt blue for the second-line and orange for the sportswear ) together under the brand Cerruti to lead in 1881. The main line generated while 10 % of sales ( total sales 2001: EUR 107 million plus 169 million euros from license income), the second line 60 %, and 30 % were achieved with the sportswear. 2004, licenses for the secondary lines for a year at the Italian manufacturer Tombolini were awarded; the main line for women was put on hold. The designer for the house Cerruti changed in the following years several times to Fin.Part eventually went into bankruptcy in 2005. In the same year 1992 manufactured by ( Pepper) Industries SpA under license sportswear collection Cerruti was launched in 1881 as an NC jeans and jeans renamed in 18CRR81. The license for the Perfume - division of the house Cerruti was sold by Unilever at Coty U.S. in 2005.
MatlinPatterson
The American private equity firm bought MatlinPatterson 2006, the Cerruti brand, Philippe Cleach appointed CEO and sat Nicolas Andreas Taralis, a former designer for Dior and Yves Saint Laurent, for the revived women's collection a. The Cerruti 1881 second line was again self- made and not been licensed. Founded by Nino Cerruti brand Hitman was shut down and eventually sold in 2008. In 2007, the men's fragrance by Coty Cerruti pour homme and 2009 L' Essence de Cerruti (men) put on the market. The Belgian fashion designer Jean -Paul Knott, who had given the name Cerruti by Taralis ' retirement in 2007 again standing, left the company in 2009. Chief Designer for the women's collection has since the Briton Richard Nicoll. From February 2007, the Swede Jesper Börjesson designed the Men's Main Collection.
2008 MatlinPatterson put the former LVMH manager Florent Perrichon a CEO. In early 2009 Cerruti awarded the license for production and European sales of the hitherto self-made Cerruti 1881 Men's Collection at the Ingolstadt-based textile company Baumler. After Baeumler's bankruptcy in late 2009, the license was returned to Cerruti and was reassigned to the Italian Forall group. The Egyptian Al Arafa Group, which has a share of ownership 35% of Forall should produce men's suits for Cerruti 1881. Sales of Cerruti in 2009 was 140 million euros.
Matlin Patterson, the then owner of Cerruti and also owner of the menswear brand Pal Zileri made the following statement in early 2010 that the brand Cerruti 1881 continued as a ladies' line in licensing and the men's division of the second line was to be closed. Mid-2010 Jesper Borjesson was as menswear designer by the British design duo Sachiko Okada and Aaron Sharif, called Blaak, replaced after the two were from the new design consultant of the home, Zoran Bosanac, recommended. Okada and Sharif left Cerruti in 2012. Late July 2010, the flagship store on the Place de la Madeleine was reopened after renovations.
Li & Fung
End of 2010, Matlin Patterson sold the company Cerruti for nearly 53 million euros to the Chinese menswear retailer Trinity Limited, headquartered in Hong Kong, a longtime Cerruti licensee in China and daughter of the Chinese trading company Li & Fung. The latter belongs, among others, since 2012 and the Sonia Rykiel brand. Operational in mid-2010 Trinity Limited in China 94 licenses operated Cerruti 1881 boutiques. Under the new owners Cerruti announced in early 2011 to close the complete women's fashion division of the house and to focus on men's fashion. The most recent womenswear collection of Cerruti Main Line was presented by Richard Nicoll in March 2011. Trinity Limited announced its intention to expand the Cerruti brand in the People's Republic.
Cerruti today
By 2011, the house Cerruti offered three separate fashion lines, each for men and women, to: Cerruti ( high-priced designer line, formerly Cerruti Arte ) Cerruti 1881 ( upscale second-line, formerly Cerruti Brothers and Cerruti Club ) and 18CRR81 (medium -priced sportswear, since 1992 manufactured under license from the to 2013 Moncler group belonging Industries SpA, formerly Cerruti Jeans or NC 1881 jeans). After difficulties with the licensees, the Cerruti was temporarily suspended in 1881 second line in Europe 2010. In the Asian market Cerruti 1881 existed as a licensed brand, for example, of Trinity, on. With the Autumn-Winter 2011/12 collection, the women's fashion the main collection and the second line was discontinued. However, the licensee Industries SpA leading the sportswear brand 18CRR81 on both women's and men's clothing.
Trinity Limited affiliated Cerruti 2012, the new portfolio:
- Cerruti 1881 Paris ( high-priced designer line for men's fashion and accessories, presented at the Paris fashion shows )
- Cerruti 1881 ( upscale second line for men's fashion and accessories )
- 18CRR81 (medium -priced sportswear for younger men and women, since 1992 with license Industries SpA, own businesses in Europe, North Africa, and the Middle East )
The end of 2011 the former LVMH manager Catherine Vautrin was appointed CEO of Cerruti. In April 2012, the former Zegna and Valentino designer Aldo Maria Camillo was determined for June 2012 as creative director of men's fashion from Cerruti.