Droog (company)

Droog Design ( droog is Dutch for "dry" ) is an internationally renowned Dutch design collective based in Amsterdam. Droog Design develops and produces furniture, lamps, accessories and objects.

Work for Droog Design stood at the beginning of the career of many internationally renowned designers, including Marcel Wanders, Hella Jongerius, Tejo Remy, Richard Hutten and Jurgen Bey.

History

The company was founded in 1993 by Gijs Bakker and design historian Renny Ramakers with the claim to oppose the then-dominant, highly formal and elitist understanding of design, from a conceptual, pragmatic, and often very subjective and rugged design understanding embossed objects and furniture. The mid-1990s concluded Droog first contracts with dealers and gained more notoriety. Since 2004 is the headquarters Droog " droog @ home" in Amsterdam. It contains a shop, a showroom, a library and a kitchen that take place in the events. The company has stores in New York and Tokyo. Droog collaborated with companies such as Mandarina Duck, Rosenthal, Flos, Salviati, We and Levi Strauss.

The self-image as an interface between design, art and the producing company Droog proclaimed in various exhibitions and programmatic Büchpublikationen. Some products of the company have become part of important international design collections. Thus, the Centraal Museum Utrecht recorded all created between 1993 and 1999 Droog products in its collection. Likewise, some of the objects found in the collection of MoMA, Museum of Modern Art in New York.

2009 includes the Droog collection over 180 products from more than 100 designers. Among the designers who worked for the label Droog to find famous names such as Atelier van Lieshout, MVRDV, NL Architects, Hella Jongerius and Marcel Wanders, the founder of the label Moooi.