Emigre

Emigre Inc. is a US-based graphic design company and one of the first Independent fonts and software publishers ( Foundry ). Emigre was founded in Berkeley, California, by the designers and typographers and Zuzana Licko Rudy VanderLans 1984. The company name (company) originated from the Anglo- French term for émigré émigré, as both company founders originally come from Europe ( VanderLans from the Netherlands, Licko from the former Czechoslovakia).

The approach of Emigre was to use the introduction of the Apple Macintosh by young, rapidly growing desktop publishing market with innovative experimental WYSIWYG screen and PostScript fonts, an attractive design as well as the associated software. Thus, the company was founded in 1984 not inadvertently coincided with the introduction of the Macintosh. Licko and VanderLans, inspired by techno-culture and underground, sat confidently with her ​​radical writings on the move away from traditional standard fonts of the traditional type foundries such as ITC, Monotype or Linotype and looked for alternatives to the then relatively expensive fonts of the emerging software company Adobe, in which Licko previously had worked.

Mostly recorded for the typographer Zuzana Licko writings the responsibility of both the creative potential of contributing as was also responsible for the rendering of fonts on your computer. VanderLans other hand, took on the task of the publisher and cared primarily about the distribution of the in-house magazine Emigre Magazine, which was both a forum for innovative designs and designers, as well as practical example and catalog for Lickos writings. This art print issue of the magazine Raygun became next to the American designer David Carson soon became the insider tip in the California design scene and quickly found on the European market response.

Importance

Emigre Inc. brought in the 25 years of its existence, many popular writings out, such as which now have become even to design classics writings Triplex ( Licko ), matrix ( Licko ), Lunatix ( Licko ) or with Filosophia ( Licko ) or Vendetta ( John Downer ) postmodern reminiscences of classical bastard and serif fonts. With the increasingly inflationary dissemination of so-called "shareware" - or "freeware fonts " which was accompanied by a softening of the licenses by the leading companies in the graphic area Apple and Adobe, ebbed and the initial boom of independent design companies. By epigonism on the graphic market finally faded and the charismatic progressive " underdog Nimbus " by Emigre, David Carson and Neville Brody's Research Studios in London and many others After twenty years of publication of the Emigre Magazine with issue # 69 in 2005 has been set. " Emigre Inc." is, however, act as an independent design company and continue to operate the dispatch of font software and various design articles. Stylistically, Emigre is characterized mostly by a significant colorful, floral and graphic design to experimentation using only in-house publications.

Aftermath

The Emigre Magazine is received as an example of innovative graphic designs of the 20th century in the permanent collections of the San Francisco Museum of Modern Art and the Museum of Modern Art in New York, as well as in the collections of the Cooper -Hewitt National Design Museum in New York, the Design Museum in London and the Denver Art Museum.

Writings (selection )

  • Lo - Res, 1985/2001 ( Licko )
  • Modula, 1985 ( Licko )
  • Citizen, 1986 ( Licko )
  • Matrix, 1986-1992 ( Licko )
  • Lunatix, 1988 ( Licko )
  • Oblong, 1988/1989 ( VanderLans, Licko )
  • Senator, 1988/1989 ( Licko )
  • Variex, 1988 ( VanderLans, Licko )
  • ELEKTRIX, 1989 ( Licko )
  • Triplex, 1989 ( Licko )
  • Tall Pack, 1990 ( Licko )
  • Totally Gothic, 1990 ( Licko )
  • Matrix scripts, 1992 ( Licko )
  • Base, 1995 ( Licko )
  • Filosofia, 1996 ( Licko )
  • Mrs Eaves, 1996 ( Licko )
  • Mrs Eaves Just Ligatures, 1996 ( Licko )
  • Base Monospace, 1997 ( Licko )
  • Tarzana, 1998 ( Licko )
  • Cholla, 1999 ( Sibylle Hagmann )
  • Vendetta, 1999 ( John Downer )
  • Dalliance, 2000 ( Frank Heine )
  • Solex 2000 ( Licko )
  • Priori, 2003 ( Jonathan Barnbrook )
  • Vista, 2004 ( Xavier Dupré )
  • Puzzler, 2005 ( Licko )
Independent music International Typeface Corporation Monotype Corporation Mergenthaler Linotype Company Adobe Systems David Carson (graphic designer) Underdog (term)
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