Gordon's Gin

Gordon's is a famous London Dry gin brand, which is produced in the Scottish Cameronbridge distillery and at locations worldwide under license. The spirit was developed in the 18th century and belongs to the " global brands " on the spirits market. Gordon's gin is 4.2 million nine- liter cartons ( as of 2010) the world's best-selling " premium gin brand" by volume. If all the gin brands are included regardless of the market segment, then Gordon 's Gin is the world's number two after the Philippine brand Ginebra San Miguel. Gordon 's Gin but not owned by the food multinational Diageo, the Gordon's unlike Tanqueray to its " strategic brands " counts.

History

The Scot Alexander Gordon founded his distillery in 1769, originally located in the London Borough of Southwark. The distillery moved in 1786 after Clerkenwell in Goswell Road, where it is located today. From 1800 Gordon's supplied the Royal Navy, in 1898 the company merged with Charles Tanqueray Tanqueray Gordon & Co. for & Co. The last descendant of the founder, Charles Gordon, died in 1899. 1904, the typical square bottle from green glass was introduced, with flat front and back arched. This bottle shape is now available only in the UK market, export markets and licensed productions are the Gordon's bottle of clear glass.

Gordon's developed a 1929 Orange Gin and two years later a Lemon Gin, the production of both varieties was set in 1988. Since 2011, Gordon 's Gin Diageo marketed together with Schweppes Tonic as a ready mixed drink.

The first appointment as purveyor to the court granted King George V in 1925, the company was then still holder of several Royal Warrants, as the then Prince of Wales, later Edward VIII in 1929, and the King George VI. from 1941. since 1955 Gordon's is purveyor of Queen Elizabeth II, her mother, the Queen Mother, Elizabeth Bowes -Lyon appointed Gordon's 1988 Hoflieferanten.

Production

From the beginning, Gordon's was made from triple fired neutral alcohol. The recipe has remained the same, it contains the typical gin ingredient juniper berries, coriander seeds also, medicinal angelica, orange and lemon peel and other ingredients. The recipe is kept secret until today. The difference to the previous gins was that Gordon was omitted for the original gin added sugar, hence the common since to this day name London Dry Gin comes to this type of distillation.

Gordon's was originally produced 70 percent by volume in the alcohol strength to 1979, then with 40 % by 1992. This year lowered the owners of today's Alexander Gordon & Co. and therefore owner of the mark Gordon's, Diageo plc, the alcohol content for the UK to 37, 5%. In continental Europe, the Gin is available in a strength of 47.3 %. Gordon's is distilled under license in the USA, South Africa, New Zealand, Canada and other countries.

Marketing

Gordon 's Gin introduced in 1951 during the filming of The African Queen the gin available, the Humphrey Bogart in his role as captain Allnutt consumed excessively and pours the Katharine Hepburn in a central scene in the movie overboard. In the wake of the film Gordon's increased its sales by 26%. We developed an advertising campaign "The African Scene" with outtakes from the film and engaged a Bogart impersonator to discuss a band for a free Customer Service. The campaign is one of the first documented cases of product placement in a Hollywood film.

About 70% of the late 1990s consumed in English pubs and clubs was Gordon's Gin.

Artistic Desk

Gordon 's Gin was most of the 20th century over the market leader in international Markengin. Before the advent of super-premium brands in the 1990s was Gordon's in English-speaking countries almost synonymous with gin for martinis and gin and Tonic. According frequently appeared on the product in literature and film, without necessarily convey a particular meaning or to be the focus at all. Nevertheless, the social consumption of branded products is always connotes social. In Gordon 's Gin this connotation was in the United States and England from the mid-20th century, the middle class.

Ernest Hemingway, himself not averse to alcohol, published in 1951 in the journal Holiday two short stories. One of them is titled The Good Lion and is about a winged lion of Venice, who goes to Africa. He refuses to eat meat, especially human flesh is abhorrent to him. The lion in the mood for pasta, the other lions reject him and accordingly he flies back to Venice. Back in the heart of civilization - in Harry 's Bar - he ordered a very dry martini with Gordon 's Gin. And a sandwich with human flesh.

Gordon 's Gin is the namesake of the early work of Gordon's Makes Us Drunk ( 1972) by Gilbert & George. The twelve-minute film shows an absurd sequence, sitting in the Gilbert & George at a round table, consume Gin and Tonic to drunkenness and so raise ironic issues relating to identity, nationality and " good behavior ". The dialogue consists mainly of the phrase " Gordon's Makes Us Drunk", German " Gordon's makes us drunk ."