Grupo Abril
The Grupo Abril is a Brazilian media company, and was started by Victor Civita in 1950 in São Paulo under the name Editora Abril and is now the largest publishing house in South America. The group is now led by his son Roberto Civita, chief of the Board and at the same time since 1968 Editorial Director. Flagship publication is the news magazine Veja. The women's magazines are dominant. Other publications include the renowned football magazine Placar as well as the Brazilian editions of international titles such as Cosmopolitan and Playboy.
History
It all began in the metropolis of Sao Paulo, as the Italian-American Victor Civita with no more than a half-dozen employees brought out the first publication of " Pato Donald " ( Donald Duck). Civita named his company " Abril " ( German: April ), because in Europe starting this month of spring. The logo was a green tree, symbol of growth, the nucleus of life and a sign of fertility, hope and optimism. Fast arrived publications for young people included, such as Mickey Mouse, Tio Patinhas, Luluzinha, Zé Carioca, Superman, Turma da Mônica, Menino and Maluquinho Recreio.
Meanwhile, the company Abril has become one of the largest and most influential communications companies in Latin America. About 7,400 employees today work in the Group. In May 2006, the South African media group Naspers acquired a 30 % stake in Editora Abril. Core and origin of the group is the printing and publishing house Editora Abril. 2010, the company has 370 published titles with a total circulation of 194.3 million copies. Editora Abril reaches nearly 30 million readers, of which 4.4 million subscribers. Seven out of ten magazines in Brazil come from the printing presses of the Abril Group, including the "flagship" of the group, the magazine Veja, the third-largest weekly news magazine in the world and the largest outside the United States. As the weekly print edition of Veja offers current information on developments in Latin America and around the globe in the fields of politics, economy and culture, while the website veja.com 2.2 million unique visitors and 22.1 million page views per month (2010) recorded.
Even in textbooks is Abril market leader in Brazil. Around 38 million of which were printed in 2010.
Business organization
Media
The Contractors Abril Mídia grouped the following activities:
- Editora Abril, publishers of published and broadcast publications
- MTV Brasil, 100% subsidiary of Abril Group, MTV broadcasts in Brazil since 1990
- TVA, Pay TV channel together with Telefónica
- Abril Mídia Digital, Internet Activities
- Alpha Base, Interactive Marketing
Publications
- Veja
- Abril Coleções
- Almanaque Abril
- Ana Maria
- Arquitetura & Construção
- Aventuras na História
- Boa Forma
- Bons Fluidos
- Bravo!
- Capricho
- Casa Claudia
- Claudia
- Contigo!
- Cubit
- Estilo
- Exame, Exame PME
- Gloss
- Guia do Estudante
- Guia Quatro Rodas
- Info
- Lola
- Loveteen
- Manequim
- Maxima
- Men's Health
- Minha Casa, Minha Novela
- Mundo Estranho
- National Geographic
- Nova, Nova Escola
- Placar
- Playboy
- Quatro Rodas
- Revista A
- Runner's World
- Saúde! É vital
- Super Interesting
- Tititi
- Viagem e Turismo
- Vida Simples
- Vip
- Viva! corn
- RH Você, Você S / A
- Women's Health
Education
Abril Educação is the department for publications in education:
- Editora Ática
- Editora Scipione
- Anglo, an organ for English lessons
Other activities
- DGB is the holding company for sales and logistics of the Abril Group, a total of four companies together: Dinap, distribution of press titles
- FC Comercial, Distributor
- Magazine Express, distributor of international press titles
- Treelog, Press Logistics