Headline

As a headline ( also English Headline ) is usually referred to the headline of an ad or a newspaper, magazine or brochure.

The purpose of a headline is to get the attention of a volatile and selectively read viewer to speak to him and to lead to the subsequent text. Headlines and captions help the reader to select what interests him and what not. According to research, read twice as many readers, the headline of an article as the article itself

It must therefore, tailored to a similar or very much alive designed environment protrude visible and its content very short, understandable and concise present and not present distort the content of the article. A headline must be catchy, stand out and be understood simultaneously. In order to generate more attention, are often used with a linguistic escalation.

Depending on the medium, the application and the target group, it uses different linguistic and stylistic means. In the commercial sector it operates mostly with increasing attention, the core statement underlining linguistic forms such as alienation, joke or pun. In addition, the reference to new products, the promise of solutions to problems and benefits.

In journalism the headline summarizes the contents of the article below it or interpreting it, especially in comments or in the feuilleton. Here, as well as in advertising, for several years the headline is increasingly accompanied by a sub-headline or roof lines or sub- lines that complement the headline content or strengthen stylistically. Two main questions must be answered in a headline, namely Who? and What?. The biggest headline on the front page is always that of the Aufmachers.

In addition to her testimony headlines act primarily by their design, by choice of font, font size and font color. In magazines, brochures and advertising in the display the function of this typographically -driven appearance is very large and often linked to the interaction with pictures. When tabloids are mostly scandal headlines, emotionally processed and printed in large colorful letters. In newspapers headlines serve the reader in the orientation of the content and deciding what content he wants to read. Therefore, the headlines differ only slightly here stylistically font, bold and size.