Hypermarket

A self-service / hypermarket (also SB - market or hypermarket ) is a large retail operation, which is reminiscent of his presentation ago at a supermarket.

Definition

Hypermarkets have a sales area of ​​at least 2,000 sqm (as defined by ACNielsen least 5,000 m²) and a comprehensive range of mainly of food. This discount and finished products are complemented by fresh produce from meat, sausage, cheese, fish counter and refrigerator and freezer units. Unlike a conventional supermarket is also often find extensive non-food departments of clothing, toys, sporting goods, electronics, etc. It is, unlike in department stores, or traditional department stores, arranged the entire sales area supermarket moderately and with shopping cart passable. Although advertised as a rule intensely with reasonable prices, a discount strategy, however, can not be sustained because of the required width of the range and very large trading areas ( high cost factor ).

The hypermarket waived cost-intensive customer service and is primarily on self-service. It maintains a permanent low price or special offer policy.

Locations and distribution

Typically, hypermarkets built "on the green meadow " or located within shopping centers and are thus aligned heavily on motorized customers. The from France (there: Hypermarché, especially Carrefour, which there this concept first introduced ) established and spreads and the U.S. ( Hypermarket, especially Wal- Mart ) originating retail format has in many parts of Europe ( UK, Belgium, Luxembourg, Spain) currently mainly in Eastern Europe rapidly from.

In Germany, however, this business model is, among other things as a result of strong market players (Metro) pursued competing conception of cash & carry markets and due to competition from discount chains (Aldi, Lidl ) and consumer electronics markets (Saturn, Media Markt ) currently not very profitable, and consequently spread still little. Examples of German hypermarket chains are the hypermarkets " toom " Rewe Group, " real, - " of the Metro Group, Globe or the E-Center of the Edeka Group. The hypermarkets of retail chains Kaufland and market purchase can also be counted among the hypermarkets.

Hypermarket chains in Europe (selection)

Asda, Auchan, Bennet, Bon Prix, Carrefour, Casino, Cora, E-Center ( to Edeka ), Eroski, Géant, Globe, Hercules Center ( to Edeka ), Inter Marché, famila, Inköpscentralernas Aktiebolaget, Ipercoop, hipercor, Kaufland, Leclerc market purchase ( to Edeka ), match, RATIO, Panoramic, plaza, real, - (Metro group), Sainsbury's, Tesco and toom (REWE group).