Ina Garten
Ina Rosenberg garden ( born February 2, 1948 in Brooklyn, New York City ) is an American chef, cookbook author, columnist and star of a cooking show, which radiates in the U.S., the transmitter Food Network titled Barefoot Contessa. Sponsored by other U.S. television greats such as Martha Stewart, Oprah Winfrey, and Patricia Wells has built a reputation as viewers and readers upscale kitchen simple and comprehensible to demonstrate. The consistent use of the term Barefoot Contessa has helped it to her reputation. Her fans call Ina Garten often as The Contessa.
Ina Garten does not have a training as a chef. Their knowledge and cooking technique originated initially from books about French cuisine and the cuisine of New England. Her early mentors include Eli Zabar, an operator of delis, and Martha Stewart. Her career began with the deli Barefoot Contessa. Later she worked as a columnist and published a series cookbooks. Today they marketed food products in the upper price segment, its mission has at Food Network with the highest viewing figures.
- 2.1 Martha Stewart and Eli Zabar - Mentors
- 2.2 Koch shows - a fashion trend that Ina Garten benefited
- 4.1 Cookbooks
- 4.2 columns in journals
- 4.3 TV appearances
The career of Ina Garten
The first years
Ina Garten was born in Brooklyn, New York and grew up in Stamford, Connecticut. She is the second child of the surgeon Charles H. Rosenberg and his wife Florence. Both parents attached great value to a good education and encouraged their daughter to spend time with homework as homemaking skills to acquire more time. Ina Garten learned with 15 years of her future husband Jeffrey Garten know when she visited her older brother at Dartmouth College. After graduating from high school she attended Syracuse University to study fashion design at first there, then changed her major subject, however, in economics. She gave up her studies when she married at the age of 20 years, Jeffrey Garten.
Ina Garten settled down in 1968 with her husband at Fort Bragg, North Carolina. While her husband completed his military service in the Vietnam War, she began intensive to deal with the cooking. After the end of military service, the couple traveled for four months through France. Garden described this journey as the origin of their fondness for French cuisine: Impressive and new to them, the markets with its variety of fresh foods were. After returning to the U.S., she began to deal with the cookbooks by Julia Child. A major role was played by the very widespread in the U.S. cookbook Mastering the Art of French Cooking. They also began to give weekly dinner parties. Together with her husband she drew 1972 to Washington, DC order.
In Washington, Ina Garten worked in the White House and in parallel studied at George Washington University on. She graduated later from the MBA. Her husband worked at this time for the State Department. Originally hired as an assistant, Ina Garten received after some time the post of secretary for budget issues. Its areas of concern included the preparation of the U.S. Atomic Energy budgets and the preparation of strategy papers on nuclear facilities under the U.S. President Gerald Ford and Jimmy Carter. As compensation to that of her perceived as stressful work she cooked and hosted on the weekends regular dinner parties. Parallel to this, she worked in real estate. In the vicinity of Washington, DC, she purchased homes they had rebuilt and resold. With the proceeds of this secondary activity they acquired the deli Barefoot Contessa.
The deli Barefoot Contessa
In 1978, Ina Garten happens to be a newspaper ad in which a deli in Westhampton Beach was offered for sale. She decided very quickly after the visit, to acquire the business, gave up her job in the U.S. government and moved to New York to operate from there to the store. "My job in Washington was intellectually exciting and challenging, but it just did not meet me," she founded four years later in an interview for the New York Times her crotch.
The business was named by its original owner in memory of Ava Gardner and her film The Barefoot Contessa Barefoot Contessa. Ina Garten left the name unchanged because this corresponded to their view of their business Idees a true elegant but pragmatic lifestyle. After a month of working with the former owners took over sole control of the business. Your deli in which, among other things, pre dishes were offered, proved under their management to be successful. You already marketed at this time under a different brand name coffees and built a delivery service for parties on.
Garden cooked initially supplied most of their own meals, but increasingly more busy cooks and bakers, as their sales rose. After just one year she was picking up a larger store with more retail space. Even these few years later also proved to be too small. In 1985, she moved her business in Long Island's exclusive suburb of East Hampton Village.
From a shop with initially 37 square feet of space, it grew gradually to 278 square meters. She specialized in delicacies like Lobster Cobb Salad - a salad with cold lobster -, caviar, imported cheeses and agricultural products that have been grown in the region. For their customers were mainly to wealthy New Yorkers who had their summer home in the area. Her shop was so well known that the director Nancy Meyers chose some scenes of her occupied with Jack Nicholson and Diane Keaton film Something's in Ina Garten's desire to turn the store. Also in the press, the business has been mentioned several times by well-known personalities of the film business, including Steven Spielberg and Lauren Bacall.
1996, after they had operated the business for almost two decades, Ina Garten sold it to two of their employees. But they themselves remained owner of the building in which the store was located. She took a six -month sabbatical to develop other business ideas and during this time he, among others, the areas above the shop to offices from. Success they had on the expelled at this time with their website Barefoot Contessa, some of their products such as their coffee brand online.
The deli Barefoot Contessa closed in 2004 after the lease had expired and failed negotiations between Ina Garten and the new operators of the business on a rental extension. The failure of lease negotiations has been interpreted as an attempt Ina Garten, to bring the deli regain control after the store under the new operators had lost revenue shares to a competitor. Even Ina Garten opened the store but not again, but leased the retail space elsewhere.
Cookbooks
At the suggestion of her husband to Ina Garten concentrated from 1999 to the publication of cookbooks. 1999 their first cookbook The Barefoot Contessa Cookbook, in which many of the recipes were reprinted, with which it was successful in their deli. The sales success surpassed both Ina Garten's and publisher Clarkson Potter 's expectations. The cookbook was published with a print run of 35,000 copies, which is a typical print run for a cookbook of a non- established author in the U.S.. The first edition of the cookbook, however, was very soon out of print and the cookbook was launched a second and a third time even in the year of publication. Overall, Ina Garten sold in the first year more than 100,000 books. Your young fame as a cookbook author took advantage of it and published in 2001, Barefoot Contessa Parties!, The equally proved to be very successful and received a number of good reviews. Was followed in 2002 the cookbook Barefoot Contessa Family Style. Both Barefoot Contessa Cookbook and Parties! were nominated in 2000 and 2002 for the James Beard Awards. Their nominations were regarded as surprising as it was compared with other nominees as the French chef Jacques Pépin and international wine expert Brian St. Pierre experienced as little.
Ina Garten's cookbooks correspond in configuration European cookbooks of the upper price segment. Your cookbooks are consistently illustrated with lavish color photographs, each recipe is illustrated with a one-sided and great recording. This aspect, which is referred to in the publishing business as a coffee table book, it lifts out from the mass of appearing in the U.S. cookbooks. For the elaborate design Ina Garten has occasionally been criticized for their cookbooks offer relatively little room for recipes. In the U.S., where there are no prices for books, her books come with a suggested retail price of USD 35 in the trade. Overall, however, it has received positive reviews for her cookbooks. From the well-known in the U.S. Giada de Laurentiis cook Ina Garten has even been referred to as one of their favorite authors. Ina Garten had sold her first three cookbooks more than 1 million books in late 2004. Since then, she has published two other cookbooks. Was published in 2004 Barefoot in Paris: Easy French Food You Can Make at Home ( roughly translated Barefoot in Paris: Easy recipes of French cuisine for you at home). This was followed in 2006, Barefoot Contessa at Home: Everyday Recipes You'll Make Over and Over Again (translated as: The Barefoot Contessa at home: recipes that you try at home again and again).
The television show
Shortly after the first successes with the two cookbooks The Barefoot Contessa Cookbook and Barefoot Contessa Parties! received Ina Garten of Food Network offering for your own cooking show. They rejected the offer several times until the Food Network a London-based production company responsible for the production of the consignment, the cookery show Nigella Bites already Nigella Lawson successfully produced. Also this cooking show appeared under the already established names Barefoot Contessa, was the first time in 2002 on the air and from its beginning had high ratings. Ina Garten focused on her show over free-standing, facing the food and drink recipes. Food Network found with Ina Garden a personality in her quiet way met with a positive response from the audience. The press began comparing her television presence by the U.S. cook and maid icon Martha Stewart, spoke to her but a cordial way. The show is criticized sometimes because Ina Garten use of expensive cooking ingredients and their steady Emphasize that only the best ingredients should be used: Boeuf Bourguignon, a stew of bourgeois French cuisine, prepared Ina Garten, for example, with beef instead of the much cheaper and traditionally used meat from the club to. Thus it does sometimes meat to the value of 100 USD for their recipes (depending on the exchange rate between 80 and 100 EUR ) or consumed in large amounts of expensive spices like saffron and vanilla. Other occasionally put forward criticisms relate to the high calorie and fat content of their dishes and the size of the individual portions. There is also criticism that their various BMWs, her silverware, her collection of porcelain and other luxury goods will be shown in their cooking shows regularly.
Barefoot Contessa has about a million viewers, making it one of the most watched shows from Food Network. In 2005, the cooking show for a Daytime Emmy Award nominated.
Barefoot Contessa - Food Brand
In 2006, Ina Garten began together with the food company Stonewall Kitchen their own food brand under the name Barefoot Contessa Pantry to launch. The product range includes finished products such as dough mixes, marinades, sauces and canned fruit. They are all based on their popular recipes for dishes such as Coconut Cupcakes, Maple Oatmeal scones, mango chutney and lemon curd. Much like the cookbooks or the products they sold through their deli and later on their internet site, also these products in the upper price segment are located. Thus, the recommended retail price for a Brownieteigmischung at 10 USD. These products are sold through specialty shops and fine dining facilities specialized shops. Ina Garten plans to expand its food brand, if the first line is proving to be successful.
Their popularity with their fans also made the large audience Sand Rank proof than to the beginning of 2006 presented its food brand for the first time to the public. There were more than 2,000 visitors to try out the new product line and briefly meet with Ina Garten.
Success Factors
Martha Stewart and Eli Zabar - Mentors
Martha Stewart, the editor of the U.S. very popular lifestyle magazine, Martha Stewart Living, played a major role at the beginning of the career of Ina Garten. Since she was both pleased with Ina Garten deli as well as their recipes and their decorating style, was Ina Garten in both 1998 and 2001 with their house and later mapped with one of her pastry creations on the front page of this much -selling magazine. Martha Stewart and Ina Garten worked together for several years and were considered friends. For a brief quarrel arose between the two, as Martha Stewart saw himself as the author of a recipe that Ina Garten regarded as their creation. However, Martha Stewart wrote a little later the foreword for Ina Garten's first cookbook. Ina Garten, in turn, wrote several columns for Martha Stewart magazine. Laura Plimpton, the sister of Martha Stewart, also was several times a guest in Ina Garten's cooking show, Barefoot Contessa.
Great influence on the cooking style of Ina Garten also had Eli Zabar, the a chain of bakeries and delis heard and known for his designs for roof gardens. He encouraged them to develop a style of cooking in which they simplified classic dishes mainly of French cuisine and put a stronger emphasis on the natural flavor of the ingredients. Today Ina Garten contributes to Eli Zabar's reputation, as they occasionally indicating their viewers on its baked goods and products. Individual scenes of her cooking show filmed in Eli Zabar's Vinegar Factory Eli's main business. Even in their cookbooks recommend its retail products and has even recorded some of the most famous Zabar's recipes in it.
Cooking shows - a fashion trend that Ina Garten benefited
Since the second half of the 1990s takes in the U.S., the popularity of cooking shows steadily increasing. Pioneers of this Emeril Lagasse with fashion trends was his mission Emeril Live. The Television Food Network group took advantage of this increased interest of the audience and brought a number of new shows on the air. Martha Stewart also responded with new transmission lines and publication of magazines, cookbooks, and branded goods. Even more established magazines such as Gourmet and Bon Appétit recorded at this time a significant increase in their circulation.
Ina Garten's performance consists primarily, with their cookbooks and their performances to establish at this time in the broadcasts of Martha Stewart as a cooking expert and continue this success in 2002 with her personal style appropriate cooking show. The fame as a television star next to their increased presence in the print media. She wrote several columns for O, the Oprah Magazine, one published by the American TV Size Oprah Winfrey magazine. She advises in this journal in Planning Questions for parties and entertainment of guests. In the magazine House Beautiful - a women's magazine that has its focus on equipment and cooking - she has a monthly column titled Ask the Barefoot Contessa ( Ask the Barefoot Contessa ). In this column, she answers readers' questions on the topics of cooking and lifestyle. Ina Garten also brought out a small series of notebooks and recipe cards that complement their cookbooks. For the cookbooks of two other American cooking sizes, Kathleen King and Rori Trovato she wrote the preface. One of their most famous recipes, " Zitronenbrathuhn with croutons ," appeared in The Best American Recipes 2005-2006 collection. Another of their dishes was included in the collection of Today's Kitchen Cookbook, a recipe collection, which summarized the most popular dishes of the news show The Today Show.
When Martha Stewart was arrested in 2004 for insider trading, saw the American press in Ina Garten one that could follow in the footsteps of this television icon. Unlike Martha Stewart Ina Garten has repeatedly rejected proposals under the term associated with it The Barefoot Contessa to market a magazine, cookware, furniture, or to open a chain of stores. The reason it has so far indicated that they have no interest to complicate their lives. Your 2004 published cookbook Barefoot in Paris, from which she sold in 2004 and 2005, more than 400,000 copies, was on the Beststellerliste the New York Times. In 2005 she signed a contract with Food Network to continue her cooking show another three years. In autumn 2006, her next cookbook Barefoot Contessa at Home appeared. The contract with her publisher provides more cookbooks and is considered one of the most highly doped for a cookbook author.
Ina Garten occurs outside their cooking shows rarely publicly, though her book signings often attract more than 500 visitors.
The person Ina Garten
Ina Garten comes just as her husband from a Jewish- American family. While they themselves rarely commented on their religion, include dishes of Jewish cuisine for those who occasionally demonstrated in their cooking show or describe in their cookbooks. However, you do not cook kosher kitchen. She is still married to Jeffrey Garten, who has worked for a political career as a professor of economics. Unlike the rest of their family, he is occasionally present in their cooking programs, it supports there in the preparation of food or tried this. Since 2003, Ina Garten has a house in the 7th arrondissement of Paris, which was also already a backdrop for their broadcasts. The couple has a total of over three residences and lives alternately in Southport, Connecticut, East Hampton, New York and Paris. The couple has no children.
With far more interest than usual in Europe is observed and classified in the U.S., the political stance of television celebrities. In particular their opinion pushes registered both in terms of the right to abortion as well as the attitude towards homosexuals particular interest. Both topics are particularly controversial within the American society. Ina Garten has not commented publicly on both topics. You will, however, generally attributed to a liberal stance, as she was the hostess at a charity dinner an organization which campaigns for the right to abortion and to her cooking show frequent guests are invited to profess open about their homosexuality.
For the election campaigns on the occasion of the election of the U.S. president has donated significant amounts of both George HW Bush as well as Bill Clinton and John Kerry. In the U.S. state of New York, she is registered as a member of the Democratic Party. She herself is a member of the " Design Review Board" in East Hampton, a committee which is responsible for issuing building permits and for the urban development of this little town.
Publications and television programs
Cookbooks
- The Barefoot Contessa Cookbook (1999)
- Barefoot Contessa Parties! Ideas and Recipes for Easy Parties That Are Really Fun ( 2001)
- Barefoot Contessa Family Style: Easy Ideas and Recipes That Makes Everyone Feel Like Family (2002)
Columns in journals
- Entertaining is Fun! in the magazine Martha Stewart Living, 1999 to present
- Entertaining in the magazine O, The Oprah Magazine, 2003 to present
- Ask the Barefoot Contessa in House Beautiful magazine, 2006 to present
TV appearances
- From Martha 's Kitchen: Ina Garten 's Kitchen Clambake (2000)
- Barefoot Contessa (2002 to present)
- Chefography (2006)