Markus Hofmann

Markus Hofmann ( born February 5, 1975 in Nabburg ) is a German memory trainer and keynote speaker. As an author, he wrote non-fiction books, articles and audio training CDs on the subject of memory training and brain. Since 2010 he has directed the Steinbeis Transfer Institute Professional Speaker GSA at the Steinbeis University in Berlin.

• 2.1 Essays and Posts
• 2.2 CDs and monographs

Life and work

Markus Hofmann completed an apprenticeship as a bank clerk and then worked as a secretary for press and public relations at the Sparkasse im Landkreis Schwandorf, then in the field of advertising and communications for the Savings Banks Association of Bavaria. At the Bavarian Academy for Advertising and marketing, he later completed his studies, which he completed in 2002 with a degree in Marketing (BAW ). Shortly thereafter, he trained as a MAT Trainer ( Mental activation training after Siegfried Lehrl ) at the Society for brain training and a two-semester part-time continuing the European Business coach at Koeppel Academy in Munich.

Memory Trainer

His method is called Markus Hofmann MEMO MIND. Basis of Hofmann 's training is the mnemonics. So are some of the techniques he taught, for example, the widely used method of loci and the number - symbol technique. These are based on images, imagination and creativity. Hofmann admits to combine old techniques with current knowledge about brain and memory. Positive motivation and positive feedback in learning are crucial for him - as well as specific learning cycles to convey what they have learned from short-term memory into long term memory. The way Hofmann conveys his memory training, he himself refers to as infotainment. Learning needs to be fun for him, for an exciting, interactive and positive stored knowledge imprinted in his opinion, better one. Thus, for Hofmann the way in which knowledge and techniques are taught, leading the way for the success of learning specialist and general knowledge, for adults as well as for children.

Markus Hofmann takes the methods of the Brain, which among other things is to increase the ability of word formation, the train logical thinking, visual and mathematical imagination and concentration and memory potential. And he has even developed brain training tasks.

Hofmann took effect in 2005 betting in the ZDF television program, dass. as a memory trainer on a candidate who had bet to recognize 100 Scottish Clans on patterns of their kilts.

Keynote Speaker

Markus Hofmann is also active as a keynote speaker and took, among others, the expert forum " The success maker" of the news magazine Focus in part. At the Steinbeis University Berlin, the University of St. Gallen and at the ZfU International Business School in Thalwil, Switzerland, he held seminars and lectures. Since 2010 he is Director of the Steinbeis Transfer Institute " Professional Speaker GSA ".

In 2010 he received in Orlando certification as a Certified Speaking Professional ( CSP), which is considered a Quality award for full-time lecturer. He is among other things Member of the Global Speakers Federation (GSF ) and assessor of the board of German Speakers Association.

A community of success - Perfect Speakers designated Hofmann in 2010 as among the "Top 100 keynote speakers from Germany, Austria and Switzerland " belonging. The success of community - Perfect Speakers is headed by Joachim Klein, who describes himself as an expert on quality positioning and head of quality positioning networks.

Publications

Essays and Posts

• Markus Hofmann: The knowledge advantage. How do you teach your brain to peak performance. In: Focus Forum with Dieter Brandes, Antony Fedrigotti, Gertrud Hohler, Sabine Hübner, Werner Tiki Küstenmacher, Samy Molcho, Jens Weidner, among others: the success maker. Volume 2 Campus Verlag, Frankfurt am Main 2005, ISBN 3-593-37769-1, pp. 54-79.
• Markus Hofmann: Why in each head is a brainiac? . In: Nadin Buschhaus (ed.): Why. 22 Questions to top speakers. GABAL Verlag, Offenbach 2010, ISBN 978-3-86936-056-0, pp. 103-114.

CDs and monographs

• Markus Hofmann, B. van den Speulhof (director): I want to remember! Memory training at its finest. InTune, Frankfurt am Main 2006, ISBN 978-3-939675-01-3. ( Audio training, a CD. )
• Markus Hofmann, Claudia Gahrke (Speaker ): I want to remember! Memory training at its finest. Active Word Publishing, Eckental 2009, ISBN 978-3-9812384-2-6. ( Audio training, a CD. )
• Markus Hofmann: brain in top form: How does your brain - so they improve their memory with ease. Carl Ueberreuter, Vienna 2009, ISBN 978-3-8000-7391-7.
• Markus Hofmann: Family in top form: memory training for all of 0 to 99 Carl Ueberreuter, Vienna 2010, ISBN 978-3-8000-7479-2.