Milk Queen

As a dairy queen representatives of different institutions of the dairy industry are called in German-speaking. In other countries, such representatives of the milk-producing or - processing industry are elected on a regular basis. They are sometimes also dubbed as "dairy princess " or " Cheese Queen ". In marketing theory, the function is defined as the product queen; It is used in this case, the marketing of regional or national dairy products.

Election and duties

The advertising figure of the Milky Queen is usually initiated by a regional institution of the dairy industry, financed and organized. The respective " office bearers " can be selected for one or two years. The election process is regulated differently depending on the sponsoring organization. In general, the future Queen of milk will be crowned after a public call for applications from a particular jury by the organizer. Sometimes ( for example in Bavaria and Saxony ), the Queen gets an assistant in the form of a deputy queen or princess to her side. As a prerequisite, it is expected that the candidate completes a charming and confident manner and basic knowledge of and interest in the dairy industry. A fee is usually not granted the dairy queen professional activity; Travel expenses, clothing and an expense allowance will be retrieved from the carrier. Some organizers also praise from competitive premiums.

Although the dairy queen acts as an ambassador and popular figure for milk and cheese products in general; but actually it represents mostly regional institutions, manufacturers and products. The dairy queen occurs to at trade events ( business-to -business: trade fairs, congresses, training courses ): on (consumer fairs and exhibitions, festivals, tastings business-to -consumer ) as well as public events. It is involved in press conferences, is available for interviews and Home Stories available and participates in official receptions in the industry. Sometimes it is also used in other countries. Depending on the carrier, it can also be advertising industry events ( such as trading actions) are booked.

Dairy queens are also often used at events or campaigns ( especially in schools ) to healthy eating.

History and Trivia

For the first time, the Bavarian dairy queen was elected in 1985 in Bavaria. The Office of the Hessian dairy queen was launched in 2000 to life. Only since 2010 the Rhineland- Palatinate exists dairy queen. The recent dairy queen in the German-speaking world from Lower Austria; their choice was first held in 2012.

In March 2013 it was announced that the former Bavarian dairy queen, Julia Wegmann, competes for the CSU Upper Palatinate state parliament election in 2013 ( Rank 3). On June 1, 2013, filed the Brandenburg dairy queen, Saskia Storm, on the occasion of the "Day of the milk " the 620 members of the Bundestag each a glass of milk as part of a campaign of the German Farmers' Association.

Dairy queens in German-speaking

• Bavarian dairy queen (National Association of Bavarian Dairy Association )
• Brandenburg dairy queen ( Agricultural Fair Brala; MAFZ märkische Exhibition and Leisure Centre GmbH pairs )
• Hessian dairy queen ( Landesvereinigung milk Hessen eV )
• Lower Austrian dairy queen ( Chamber of Agriculture of Lower Austria )
• Saxon dairy queen ( Saxon State Farmers' Association )
• Rhineland- Palatinate milk Queen ( Dairy Association Rheinland- Pfalz eV )
• Thuringian Dairy Queen (National Association Thuringian milk eV)

Occupies a special position, the DMK - milk Queen ( formerly North - milk dairy queen), the country and joined independently represents the largest milk processors in Germany, the German Kontor milk.

International " milk Highnesses "

Norma Garrett from Harvard in 1945 named the first Harvard Milk Day Queen. Mid-1950s was initiated in England and Wales a National Dairy Queen. This queen was selected from 15 regional princesses were received for their annual elections up to 6000 applications. The " coronation " took place at the Summer Ball of the British dairy industry in London ( at the Grosvenor House or in the Guildhall ) and were attended by public figures ( such as John Russell, 13th Duke of Bedford ) completed. In Argentina, at various events, a La Reina de la Leche ( Queen of the milk ) is selected; However, here is the appearance of the candidates in the foreground. In Poland, the choice of a Polska was initiated Królowa mleka (Polish Dairy Queen ) first time in 2013.

In the United States the choice of a " Dairy Princess" is popular for decades. So there each dozens County Princesses who compete for the crown as State Princess, such as in elections to the Indiana Dairy Princess, Maryland Dairy Princess, New York Dairy Princess, North Dakota Dairy Princess, Pennsylvania State Dairy Princess or the Virginia Dairy Princess. The winner of the Minnesota Dairy Princess Program, which is selected annually from around 100 County Princesses of the State of Minnesota, since 1954 bears the title Princess Kay of the Milky Way. Since 1965, the bust of the Princess from a 40 -pound butter block is simulated. In Canada, the provinces of Ontario, Quebec, New Brunswick and Alberta was selected in the 1960s, the Canadian Dairy Princess among the princesses.

In Switzerland, a dairy princess is elected for a term of three years. The election held on the occasion of the Zurich Junior Expo in Fehraltorf and is supported by the SMP ( Swiss Milk Producers ). In German-speaking countries there are also " cheese queens ". So a Allgäu Cheese Queen is chosen since the year 2002. There is also a Gail valley cheese queen. A 1995 crowned the meantime liquidated Central Marketing Organisation of German Agricultural Industries German cheese queen, however, no longer exists.