Mountain Dew

Mountain Dew (English " Bergtau ", originally an Irish euphemism for " moonshine ") is a soda of PepsiCo, which is not very common in Germany. The lemonade is available in Germany only in the flavors " Smooth Citrus ", " Voltage" and " Code Red ", next to exist in the United States or other flavors and sugar-free light variations ( diet ), which is seasonally available in part only for a short time are.

Mountain Dew has a relatively high content of caffeine ( approximately 54 mg per dose, that is 155 mg / l) and containing 130 g of glucose per liter. Pepsi Cola, however, contains 110 g of sugar and 100 mg of caffeine per liter.

In the UK, Mountain Dew was the early 1990s, available in a modified recipe, but was withdrawn from the market of Pepsi UK again. The reason given was that the sales figures were too low. The occasional widespread rumor that the consumption of Mountain Dew was banned because of the high caffeine content in the UK, is incorrect. Mid-2010, the drink was however, first brought in 0.5 -liter bottles as Mountain Dew Energy with a major marketing campaign back to the UK market. In early 2011 the range was extended to 440 - ml cans and one - liter bottles.

  • 2.1 Ingredients of the U.S. bottling
  • 2.2 Ingredients of European bottling

Flavors

Germany

  • On the German market is one of the classic Mountain Dew (0.5 - liter PET bottles, or in American or German cans) on the range of most major retail chains and gas stations.
  • Mountain Dew Code Red ( Cherry flavor, between 2001-2006 sporadically available at gas stations, since March 2010, also in 0.5 liter PET bottles from German production available )

Spain

  • Mountain Dew ( Carrefour )

Poland, the Czech Republic, Romania and Moldova

  • Mountain Dew ( in supermarkets and markets in different sizes, from the box to the 2- liter bottle, some with 2.5 liters).

In addition, in Poland an energy drink is offered with the name Adrenaline powered by Mountain Dew. It contains taurine and caffeine. The recommended retail price for a 250 ml can is 2.99 zloty (about 75 cents ).

Denmark

  • Mountain Dew ( in small kiosks )

Only outside Germany Flavours available locations

( Also on U.S. bases around the world. )

  • Diet Mountain Dew
  • Caffeine Free Mountain Dew ( caffeine free )
  • Caffeine Free Diet Mountain Dew ( caffeine free, sugar free )
  • Diet Mountain Dew Code Red ( cherry flavored, caffeine free, sugar free )
  • Mountain Dew White Out (lemon flavor)
  • Mountain Dew Live Wire ( orange flavor, taken in summer 2003 as a limited edition, since the summer of 2004 in the range )
  • Mountain Dew Pitch Black ( taste of black grape, limited edition for Halloween 2004)
  • Mountain Dew Pitch Black Part II ( sour taste of black grape, limited edition for Halloween 2005)
  • Mountain Dew MDX ( energy drink with caffeine, no longer available )
  • Mountain Dew GAME FUEL (lemon cherry flavor was available as a Special Edition from 2002 to 2007 in Canada)
  • Mountain Dew AMP (contains caffeine, energy drink )
  • Under the name " DewMocracy " 2008 three flavors were designed by Mountain Dew drinkers and ultimately released in the summer. By a vote of the variety " Voltage" ( raspberry - citrus flavor ) was chosen as the best drink. The other two flavors that were available, "Supernova" (strawberry and melon flavor) and " Revolution" ( wild berry flavor), were true to the voting, taken from the range. The variety " Voltage" is taken again until September 17 in the range. In Hungary and Slovakia Mountain Dew was discontinued in 2008.

Ingredients

The composition of U.S. American Mountain Dew differs markedly from which European bottling. U.S. Mountain Dew contains only natural flavors and orange juice concentrate, but also harmful to health food additives sodium benzoate, brominated vegetable oil, and yellow # 5 European Mountain Dew, however, is purely artificially flavored, but contains only medically safe food additives.

Ingredients of the U.S. bottling

Carbonated water, glucose -fructose syrup, orange juice concentrate, citric acid ( acidifier ), natural flavor, sodium benzoate (preservative), caffeine, sodium citrate ( acidity regulator ), iso-ascorbic acid ( antioxidant), gum arabic (stabilizer ), calcium disodium EDTA ( stabilizer), brominated vegetable oil (emulsifier ), Yellow # 5 ( dye).

Ingredients of European bottling

Carbonated water, sugar, citric acid, ascorbic acid (antioxidant ), flavor, potassium sorbate (preservative), caffeine, gum arabic, modified starch, beta -carotene ( dye).

Packaging

In Germany Mountain Dew is available in 0.5 -liter plastic variant and in ( 355 ml ) cans. In the United States - and to some extent in Eastern European countries - there Mountain Dew in different versions:

  • Metal can ( 355 ml )
  • 2 liter drum
  • Plastic bottles ( 591 ml)

Furthermore, there are at irregular intervals on the back of U.S. metal tin advertising and coupons for amusement parks and other events. The coupons are valid for a limited period.

Marketing

The slogan of Mountain Dew is, Do the Dew ' ( colloquially: Drinking the Dew ), with the Pepsi advertises the drink. The target audience of Mountain Dew 12 - to 30 - year-old. The drink is trying to connect to extreme sports and video game culture. First campaigns for waking the interest of video game culture, there was already the drink "Game Fuel". Furthermore, we already applied from 2004 to 2005 the drink in the U.S. Habbo Hotel, whereupon the popularity of Mountain Dew rose rapidly. 2004 PepsiCo licensed the characters spy and spy for a series of television commercials. Former enlisted the actor Steven Seagal for Mountain Dew. Since 2007, Chuck Norris advertises for Mountain Dew, the spots based on the popular Chuck Norris Facts on the Internet. Since 2008, Pepsi advertises with Mountain Dew and AMP Energy by Mountain Dew on the # 88 Chevrolet Impala SS by Dale Earnhardt Jr. in the NASCAR Sprint Cup as part of a sponsorship agreement. In 2009 was published in the U.S. Mountain Dew Special Edition for the game World of Warcraft. There is a red (Horde) and a blue (Alliance) can. There is also a corresponding commercial for the American television.

In the film Transformers, the Mountain Dew brand has been effective in advertising placed.

Affiliate

Others

  • In the Simpsons episode, The big money rip-offs ' occurs Mountain Dew in appearance than Homer tries to court to anesthetize with chloroform until he finds that his Chloroform is a bottle of Mountain Dew.
  • In the English original of the Simpsons episode, The City of New York vs.. Homer Simpson " Homer stands at a food stall in front of the World Trade Center before the election between Mountain Dew and crab juice. Homer refers to this selection as appalling and take the crab juice.
  • In the movie Zombieland Columbus describes his life as a combination of World of Warcraft, pizza box towers and Code Red Mountain Dew.
  • In the South Park episode I Should Have Never Gone Ziplining Mountain Dew caused Eric Cartman's stuffed with ancient foods digestive tract a deflagration and leads to incontinence.
  • In a court dispute argued Pepsi 's lawyers that a mouse that would fall into the drink in the production process, would be dissolved until consumption.
  • As Mountain Dew Mouth a damaged teeth is referred to in American literature. The high sugar content should be held responsible.
  • Lana Del Rey ( American singer ) wrote a song entitled " Diet Mountain Dew ".

Pictures of Mountain Dew

Mountain Dew # Mountain Dew # Mountain Dew # Mountain Dew # Mountain Dew # Mountain Dew # Mountain Dew # Mountain Dew # Mountain Dew # Mountain Dew #
Irish people Taco Bell Corn syrup Trisodium citrate Trading stamp Transformers (Film)
118010
de