Oettinger Beer

The Oettinger Brauerei GmbH is a brewery group with four locations in Germany. Besides its headquarters in the Swabian town of Oettingen beer is brewed in Gotha, Mönchengladbach and Brunswick. 2011, employs a total of about 1,150 employees. With a beer sales of 6.6 million hectoliters (2009) Oettinger leads the list of Germany's largest brewery groups. The family produces its own brand Oettinger, bride for Carlsberg and trademarks for supermarkets.

History

The brewery was founded by the local Count in Oettingen in 1333 first mentioned, the forest source brewery in Fürnheim (now part of Wassertruedingen near Oettingen ) was first mentioned in 1731. The Princely Brauhaus zu Oettingen was taken over in 1956 by the family Kollmar and later under the direction of Günther Kollmar ( * 1937, † 2013) transformed to Oettinger Brauerei GmbH. On the labels of Oettinger beers has been mentioned due to the time earlier acquisition of forest source " since 1731 ".

The brewery supplied initially to food markets and specialized it to brew low -priced beers. From the early 1990s, was put on a radical modernization to increase productivity. On the initiative of Günther Kollmar the company began direct supply to retail without the involvement of wholesalers. In addition, (eg leases ) waived cooperation with the gastronomy; the decreasing supermarkets, beverage stores and gas stations are supplied in direct sales.

In Eastern European breweries Oettinger beer is brewed under license since 2008 in Moscow (brewery Moskovskaya Piwowarennaja Kompanija / Московская Пивоваренная Компания ), since 2011 in Minsk (brewery Krinitsa / Криница ) and in Radomyshl (brewery piwo besalkogolnij - industrial complex / пиво - безалкогольний комбінат ).

August 1, 2009 Oettinger took over from the Carlsberg Group Feldschlößchen brewery in Braunschweig and leads them under the name of Braunschweig brewery on. Time near the northeast German locations injection Walk, Dessow (both 2009) and Schwerin (2011) were closed.

Market position

The market share of Oettinger in Germany stagnated at almost 7 %. The annual production in 2011 was about 6.21 million hectoliters to 1.6 million hectoliters are trademarks and 1 million hectoliters of soft drinks ( Glorietta ). Since 2004, Oettinger is the most consumed beer in Germany.

Price and quality

The success of the brand Oettinger is probably among other things, the low price (around 25 to 70 cents per ½ liter) attributable. Der Spiegel wrote in 2005:

" The many still unknown beer is now drawn past all the precious Pilsenern that with huge advertising expenses conquered the market in the nineties. Now [ ... ] Oettinger has secretly become the number one, the best-selling beer in the Republic. In advertising, the company waived completely. "

Despite the low selling price the profit margin is so great that it comes in the retail price differences.

In an interview with Spiegel TV senior director Günther Kollmar said:

" The term cheap beer is actually already a Abqualifizierung. But it is only the attempt. Everything that market adjusted in Germany, is well marketed, which is suddenly cheap. [ ... ] Just, everyone drinks it. The success speaks for itself! "

Since 2013 guarantees the brewery to produce their beers without genetically modified raw materials, and must bear the seal on the products without genetic engineering.

Test results

In a test series the Fachhochschule Münster, in 2003, some 60 popular beer brands were analyzed for fusel oils, by far the highest value of all tested Pilsener fusel oil was measured in Oettinger ( 121.48 mg / liter). According to a survey of 46 German beers magazine Öko-Test was at Oettinger like almost all other beers tested the top rating of " very good" awarded.

Products

The group offers a wide assortment of beers and sodas, which are located mainly in the low price range. Most brands are sold nationwide. Some special type of beer is marketed according to regional traditions locally reinforced. In 2009 the total output was 6.59 million hectoliters. It accounted for

• 2.017 million hl to Oettinger Pils
• 1.809 million hl to Oettinger Export
• 0.65 million hectoliters of wheat
• 0.83 million hl beer mix
• 1.194 million hl to the other Oettinger varieties

Compared to 2008, this represents a reduction of 125 000 hectoliters ( = -1.9 %)

Oettinger beers

All varieties (except for gold and the wheat beer mixed drinks ) are sold in brown 0.5 - liter glass bottles with crown caps, some varieties also in 0.33 -liter bottles and in cans or barrels (20, 30 and 50 liters)

• Full Light beer, alcohol content 4.7% vol.
• Pils, Alcohol content: 4,7 % vol.
• Export, Alcohol content: 5,4 % vol.
• Primitive types, a Märzen with a wort of 13.3 %, alcohol content: 5.6 % vol.
• Light, a calorie-reduced by 40 % bottom-fermented beer, alcohol content: 2.8 % vol.
• Wheat beer, a bright, unfiltered yeast beer with 12 % original gravity, alcohol content 4.9% vol.
• Dark wheat beer, naturally cloudy with a dark stain, original gravity: 12% Alcohol content: 4,9 % vol.
• Crystal wheat, has an increased content of carbon dioxide
• White Light, White beer alcohol-reduced with 40 % fewer calories and 40%
• Alcohol-free, bottom-fermented beer with less than 0.5 % alcohol
• Radler, beer mixed drink with lemonade, Alcohol content: 2,5 % vol.
• Alcohol-free cyclist, beer mixed drink with lemon-lime soda, alcohol content: less than 0.5 %
• Old, bitter sweet dark malt specialty beer, alcohol content 4.9% vol.
• Black beer, very dark, aromatic beer, alcohol content 4.9% vol.
• Winter beer, available only during the winter months, alcohol content: 5.6 % vol.
• Malt, a non-alcoholic malt drink, which is brewed at the sites Gotha and Oettingen
• Mixed, mixed drink with 50 % coke, Alcohol content: 2,5 % vol.
• Gold, Alcohol content: 4,9 % vol.
• Bock Beer, Alcohol content: 6,7 % vol.
• Non-alcoholic wheat beer, alcohol content is less than 0,5% vol.
• Mixed drink wheat beer and soft drink with grapefruit flavor, alcohol content 2.5% vol.
• Mixed drink wheat beer and soft drink with Erdbeeregeschmack, Alcohol content: 2,5 % vol.
• Cellar beer, naturally cloudy and unfiltered beer, alcohol content: 5.6 %

Soft drinks

Under the brand Glorietta Oettinger offers non-alcoholic soft drinks. The following flavors are available: lemon, orange, lychee, elderflower, Cola, Cola Mix, apple juice, iso- Sport, ACE, Mate and Mate -Cola Classic.

Time, it has been sold under the name Glorietta aquamarine also bottled water. For cost reasons, however, it was adjusted again.

Sponsoring

The brewery is sponsoring the basketball team Oettinger Rockets Gotha, which went up in 2012 in the ProA. From the 2012/13 season they are drinks partner of the basketball team Brose Baskets Bamberg.