R. J. Reynolds Tobacco Company
RJ Reynolds Tobacco Company ( RJR ), owned by the holding company, Reynolds American, is behind the Altria Group, the second largest producer of tobacco in the United States, based in Winston- Salem, North Carolina. The company was founded in 1874 by Richard Joshua Reynolds.
1987 kindled a contest between various investment companies to take over the RJR Nabisco Inc. in 1988 finally took Kohlberg Kravis Roberts & Co. (KKR ) RJR Nabisco for $ 31.4 billion. This acquisition has been documented in various articles in the Wall Street Journal by Bryan Burrough and John Helyar, who later as the basis of the bestseller Barbarians at the Gate: The Fall of RJR were used Nabisco and a film produced for a TV channel. As a result, RJR Nabisco paid to the CEO F. Ross Johnson due to a golden parachute clause $ 53.8 million; This payout was the largest to date Golden parachute in history.
In 1998, the company was part of the Master Settlement Agreement.
In October 2002, the European Union RJ Reynolds of selling black-market cigarettes to drug traffickers and gang members from Italy, Russia, Colombia and the Balkans accused.
On 30 July 2004 RJ Reynolds merged with the U.S. division of British American Tobacco under the name of Brown & Williamson. A new parent company by the name of Reynolds American was founded as part of the process.
The company was 1972-2003 title sponsor of NHRA Dragster, and NASCAR Winston Cup Series.
In 1987 RJR mascot Joe Camel cigarette brand Camel revive. Joe Camel, an anthropomorphic cartoon camel was seen by critics as an attempt to arouse the interest of children and adolescents for smoking. RJ Reynolds maintained that Joe Camel " lovely character " should only serve as an incentive for adult smokers.
This criticism was reinforced by a study by the Journal of the American Medical Association in 1991, which showed that more 5 - and 6 -year-old children knew Joe Camel than Mickey Mouse or Fred Flintstone. It has also been argued that this marketing campaign aimed at children, even if RJ Reynolds further alleged that this campaign was directed only to smokers of other brands. In response to this criticism, RJR launched the campaign "Let's Clear the Air on Smoking" in life; These were to full-page ads großbuchstabige, which denied the allegations and smoking as "adult custom" (German as: " custom / custom adult) designated.
In 1999, the foreign business was acquired by Japan Tobacco and this summarized in the JT International, based in Switzerland. All brands of RJ Reynolds, such as Camel, outside the U.S. are also included so that by that Japanese tobacco company.
RJ Reynolds brands include Camel, Kool, Winston, Salem, Doral, Natural American Spirit, Eclipse and export A. Further, no longer advertised to a greater extent brands include Barclay, Belair, Capri, Carlton, GPC, Misty, Monarch, More, Now, Tareyton, Vantage, and Viceroy. Five of the company's own brands are among the ten best-selling cigarette brands in the United States, and it is estimated that one come from three of the selling cigarettes in the country by RJ Reynolds or a subsidiary.
- The company's headquarters is located in the Reynolds Building in Winston- Salem. The 1929 -built, 20 - story building was the first skyscraper in the South and was conceived by the same architect who later the Empire State Building in New York City designed.
- RJ Reynolds largest factory complex called Tobaccoville, a 190,000 -square-foot, built-up area in 1986, is located in the town of Tobaccoville, North Carolina, near Winston- Salem.
- Located directly in Winston -Salem Whitaker Park plant site was built in 1961 and covers an area of 90,000 m².
- Macon Manufacturing - built in 1974 and 130,000 square meters - is located in Macon, Georgia.
- In addition, the Company maintains the division of labor tobacco leaf production facilities in Chester, Virginia and Winston -Salem, storage facilities in Blacksburg, South Carolina and Richmond, Virginia. Of importance also is the research and development facility in Winston- Salem.
Overall, RJ Reynolds employs approximately 6800 employees.
RJ Reynolds is keeping up the subsidiary Reynolds Tobacco Foreign Sales Corporation in the British Virgin Islands because they are considered as a tax haven.
Established in 2005, RJ Reynolds, the Marshall McGearty Lounge in Wicker Park, Chicago, Illinois. The company makes the claim that the Marshall McGearty Lounge is the first specialized on handmade (not hand-rolled ) cigarette lounge in the country.