Rivella

Rivella is a carbonated, non-alcoholic soft drink with 35 % milk serum, which is produced in Switzerland. Rivella is bottled by the same Rivella AG in Rothrist. This is still owned by the founder Robert Barth family.

Name

The name derives from the Ticino Rivella place names Riva San Vitale and the Italian word rivelazione (Revelation ) from.

Varieties

• Rivella Red
• Rivella Blue ( Rivella light)
• Rivella Green ( with green tea extract )
• Rivella Yellow ( based on soy milk instead of serum)

The marketing of varieties is oriented differently: Rivella Red stands for athletic performance, Rivella blue for leisure and socializing, Rivella Green for mentally working end and Rivella Yellow for otherness.

In Switzerland, account for about 55 % of sales on Rivella Red, about 30 % to Rivella blue and 10 % to Rivella Green. The variety Rivella Yellow has been available since August 26, 2008, adjusted in August 2009 in the formulation and design and commissioned in 2012 in Switzerland from the market, however, continue to be produced for the French and Luxembourg market.

Recipe

The ingredients of Rivella Red are:

• Water
• Whey (35%)
• Sugar (76 grams of refined sugar and 14 grams of the whey per liter)
• Fruit Extracts
• Carbonic acid
• Acidulants (L ( ) lactic acid)

Rivella Red contains the amount of energy of 1600 kJ ( 370 kcal) per liter. For comparison, Coca -Cola contains 106 grams of sugar per liter and brings it to a calorific value of 1757.3 kJ ( 420 kcal).

Rivella Blue contains 14 grams of milk sugar and artificial sweeteners ( cyclamate, acesulfame K ) instead of refined sugar. Characterized the amount of energy is less and reaches 300 kJ ( 70 kcal) per liter.

Rivella Green also contains green tea extracts (0.05 %) and was named after the introduction in 1999, in April 2007, new with 50 % less sugar in the Swiss market launches ( not sweetened with granulated sugar, but fruit sugar ( fructose) and sucralose ). The amount of energy is 750 kJ ( 170 kcal) per liter.

Rivella Yellow is made from soy serum. The amount of energy is 1300kJ (310 kcal) per liter.

Dissemination

Rivella is considered a national drink of Swiss and little known outside the country's borders. In 2010, the market share of Rivella AG in the Swiss Süßgetränkemarkt was 14.0 percent. Rivella is the number 2 to Coca -Cola.

In the Principality of Liechtenstein, the Netherlands and Luxembourg Rivella is well established for some time. Rivella blue was first launched as a diabetes drink in the Netherlands in the late 1950s and is now the largest foreign market for Rivella. The expansion in the border areas of Germany and France is built to date. From the U.S. business in which the Rivella AG was represented by then only with a small Distribution in Florida, she has retired the end of 2005.

Rivella is available with the same recipe in the mentioned areas outside the borders of Switzerland, but partly used a different market presence in advertising and on the labels. On 28 April 2008 in Germany launched an advertising campaign with Emil Steinberger under the slogan " refreshment with Swiss accent ". From 2011 Michael Mittermeier Meier took over the role of Rivella advertising ambassador. In the 1960s and 1970s Rivella was offered in Germany under the brand name Larell to avoid competitive conflicts with the German soft drink brand Libella. Later the name was changed there in Rivella.

History

Whey is a protein-containing by-product of cheese manufacture. It is considered a healthy and inexpensive, which is why it has already been used in the Ur - Fanta.