Rothaus

The Baden State Rothaus AG is a brewery based in Rothaus, a district of Grafenhausen, which is located in the Black Forest in about 1000 meters above sea level near the Schluchsee. It is located since its founding in 1922 as a public company owned by the state of Baden, now owned by the state-owned holding company of the State of Baden- Wuerttemberg. The Rothaus brewery experienced in the 1990s, a rapid recovery and is now from ten percent of their beer production outside Baden-Württemberg.

History

The red in Rothaus goes back to the patrician family from the Unterklettgau Roth, who settled in 1300 in Grafenhausen had begun in 1340 with the construction of the Red House. A Michael Kaiser bought the house about the year 1660, was the Benedictine monastery of St. Blaise awarded the fully licensed and used it from then on as a guest house. The monastery in turn acquired this inn over 100 years later and replaced it by a new one with the same function.

Under Prince Abbot Martin Gerbert was decided in Mönchsrat the end of 1790, to begin in January 1791 with the first brewing experiments. Gerbert intended hereby, compared to the neighboring Principality of Fürstenberg revalue its imperial rule Bonn village, which had a right to brew beer since the 13th century, should emerge from the later, the Princely Fürstenberg Brewery. In addition, the brewery was a measure of economic development, with the repelled the allegedly overpriced beer from Donaueschingen and jobs should be created. However, according to popular belief, the monks wanted the black forests wean the liquor drinking.

In relation to the dominions of St. Blaise and village Bonn, the location was at a convenient location amid extensive forests and close to sufficient water resources, so that in 1792 the comprehensive brewing operation could begin. The brewing water is extracted today from seven in-house sources. With the secularization of the monastery and its possessions in 1806 were transferred to the Grand Duchy of Baden and the brewery led since been named Grand Ducal Baden State Rothaus.

The name Baden State Rothaus brewery, the brewery as a result of the November Revolution of 1918 results since the abolition of the monarchy, was preserved when the property was transferred to the State of Baden- Württemberg, the successor of the State of Baden. Since 1922, the company operated as a public company whose shares are held today to 100 percent of the holding company of the State of Baden- Württemberg mbH.

Under the CEO Norbert Nothhelfer, who worked as a government minister in Freiburg before, Rothaus doubled in the 1990s, its beer output on a shrinking overall market. The capacity was expanded to one million hectoliters of beer per year. In 1992 Rothaus acquired the island with the Dominican Steigenberger Insel Hotel in Konstanz by the Baden -Württemberg. On 1 October 2004, Thomas Schäuble, the former interior minister of Baden-Württemberg, CEO of the brewery.

In fiscal year 2006, the production volume was 937,000 hectoliters and sales at 88.2 million euros. About 90 percent of its beer output lowered the company in Baden- Württemberg, where Rothaus by oak tree is the second largest brewery.

End of 2007, Rothaus has acquired the brewery located next to the hotel area and have set up a fan shop. Along a one hectare area, a small amusement park was opened in 2008 with the Zäpfleweg and a playground. In addition, the national road 170 was relocated and built a roundabout, to become more attractive as a destination created by the distance to the road. In Rothaus and the two brewery's own sales offices 2011 232 people were employed.

Due to a serious illness Thomas Schäuble took Gerhard Stratthaus, ex-Finance Minister of Baden-Württemberg, on 5 September 2012, the management of the brewery.

Since 1 July 2013, the company is led by Christian Rasch. Surprising the first non- politician has been for several decades, which takes over the leadership of the State Brewery. After the usual practice of previous CDU -led state governments ( and even the new red-green government ) to occupy leadership positions in state enterprises freehand and with former politicians who had joined in the growing public criticism, the current Green Agriculture Minister Alexander Bonde was the first time for these items causes a restricted tender for personnel identification, for which the company of the Swiss Headhunters Egon Zehnder was turned on.

Was rapidly since 2008 as a sales and marketing director at Stuttgarter Hofbrau and since 2010 also Chairman of the Management. The Stuttgarter Zeitung designated on the basis of these circumstances the change of Rasch's Hofbrau to Rothaus as "spectacular ".

Schäuble's predecessor Nothhelfer sitting together with other former state representatives such as the former Minister of Agriculture Gerdi Staiblin and the former Freiburg administration President Sven von Ungern -Sternberg in the Supervisory Board of the company. Chairman of the Board is currently ( 2013) [ deprecated] Agriculture Minister Alexander Bonde ( The Greens).

Products

The following beers are available in 0.5 -liter bottles:

• Pils
• Hefeweizen
• Hefeweizen alcohol-free
• Märzen Export
• Radler

In addition, the following varieties in 0.33 -liter bottles are offered:

• Tannenzäpfle ( Pils )
• Alcohol-free Tannenzäpfle
• Hefeweizen Zäpfle
• Eiszäpfle ( Märzen Export)
• Radler Zäpfle

Pils and Hefeweizen are also available in five-liter kegs with integrated tap. The most successful product is bottled in 0.33 liter bottles Rothaus Pils Tannen, abbreviated Zäpfle.

Since 2009, Rothaus is also produced in collaboration with the distillery chamber cherry from Karlsruhe - Mühlburg comparatively small amounts of single malt whiskey, which now also refines with cream as Rothaus Whiskey Cream is offered.

Label

On all bottles a blonde Schwarzwaldmädel is depicted in traditional clothes holding a glass of beer in each hand. Rothaus drinkers have given her the fictitious name Birgit Kraft; The name originated from the Alemannic pronunciation of the phrase " beer git ( = are ) force."

The label of the Tannenzäpfle bottles additionally shows seven pine cones. This is striking that the eponymous pine cones on the label are mapped hanging while standing on branches of the genus Abies (fir ) upright. In the oral tradition, the grounds that the bottles be back on the head when drinking. In reality, on the label probably the native to the Black Forest spruce mapped that has as spruce growth of the branches hanging cones.

Today's Tannenzäpfle label is used since 1972. The girl and the pine cones were already mapped to the first label in 1956 as a photo-realistic illustration, which for the 50th anniversary of the brand in a limited edition re- glued the brewery in 2006 on the bottles.

Advertising

The promotional activities of the Rothaus brewery cover the states of Baden -Württemberg, Rhineland -Palatinate, North Rhine -Westphalia, Hamburg and Hesse. On TV and radio advertising is completely omitted. The company sponsors among others the sports clubs SC Freiburg, Karlsruhe SC Freiburg and wolves as well as various events in the country. Rothaus has acquired the naming rights to the event hall at Messe Friedrichshafen ( Rothaus Hall ), the Messe Freiburg ( Rothaus - Arena ) and at the park at Messe Stuttgart ( Rothaus Park ). The brewery is the main sponsor of the cycling team Rothaus ( 2008 contract by five years ) and title sponsor of the Rothaus Regio - Tour.

In addition Rothaus was involved in the construction of the Rothaus Zäpfle Tower Höchenschwand and has two railway Bierkühlwagen parked as permanent advertising on the main road 500 in Seebrugg where the road branches off to Rothaus.

The region where the brewery is located, with the main town Grafenhausen, marketed since 2006 under the brand " Rothauser Country - My holiday region in the Black Forest ". For Rothauser country include the main places Grafenhausen and Uhlingen birch village. In the logo of the holiday region of the lettering of the brewery has been accepted as identification feature.