Royal Unibrew
Royal Unibrew A / S, (until May 3, 2005 Bryggerigruppen A / S) is a Danish Brewery Group, headquartered in Aarhus. It is Denmark's second largest brewery company, but with a large distance behind the Carlsberg A / S. At the same time by its own account, it is the second largest brewery group and the largest exporter of beer in Scandinavia.
History
The Bryggerigruppen emerged in its current form in 1989 by a merger of the brewery faxes with Jyske Bryggerier A / S. The latter brought a more successful brands ( Ceres and Thor) and so Aarhus was elected the hometown of Jyske to the company headquarters. Since 1992, the resulting faxes Jyske A / S operates under the name Bryggerigruppen.
Today Royal Unibrew is a strongly export-oriented enterprise ( export share is currently about 75%) with significant market shares in Scandinavia, the Baltic, Africa and the Caribbean.
The business strategy of Royal Unibrew differs substantially from that of the Carlsberg Group, which focuses on their strong brands and this settles around the world. Royal Unibrew with many regional beers, however, has a broader brand portfolio.
The largest single shareholder of Royal Unibrew with a share of 25.54 %, the Icelandic investment company Stodir.