Ruehl No.925

The company is a former subsidiary of Abercrombie & Fitch & Co. Group. The Ruehl brand was founded in 2004 and offered only via the Group's own distribution channels. The first three Ruehl stores were opened at the same time in California on 7 September 2004, later followed by further 20 stores and an online shop. A peculiarity of the stores was that they - were presented as private houses with brick facade and several rooms and without storefront with display - even within shopping malls.

No. 925 was for a fictional house number of the Greenwich Street (the actual road ends at number 800 ) in New York City. For the brand its own pseudo - history had been developed, in which the name of Ruehl was a German immigrant family in the 19th century. The collection of Ruehl was similar in the style of, was from Abercrombie but for a slightly older audience determined ( 20-25 years), created something of high quality and should compete with brands such as Banana Republic or J.Crew. The prices were at the beginning about 30 percent higher than the prices of Abercrombie main brand, but were reduced to about 10-15 % above the prices of Abercrombie after complaints from customers. As a French Bulldog logo was used ( Called: Trubble, derived from the English word: trouble for, anger ',' Plage ' ), or simply the letter " R". Ruehl was active only in the U.S..

In the spring of 2009, the Group Abercrombie & Fitch Co. announced the Ruehl No brand. 925, and thus all 29 Ruehl stores to give up until the end of January 2010 ( the end of the financial year of A & F) due to lack of sales. The stores were taken over by Abercrombie & Fitch itself or by Gilly Hicks, another subsidiary of Abercrombie & Fitch for women's lingerie and apparel.