Sascha Lobo

Sascha Lobo ( born May 11, 1975 in Berlin ) is a German blogger, author, journalist and copywriter. Thematically Lobos lyrics deal mostly with the internet, mixed reality and digital technology and keep their impact on social development. January 2014 can be considered as the time for a break a hitherto generally open-minded attitude Sascha Lobos to the Internet, as he takes the Global surveillance and espionage around the NSA as an opportunity to determine: "The Internet is broken! "

Career

Sascha Lobo studied Corporate and Business Communication at the University of Arts in Berlin, previously journalism at the University of Berlin and food, brewing and biotechnology at the TU Berlin.

Mid-2000 called Lobo a specialized New Economy Advertising Agency in life, the end of 2001, had to file for bankruptcy. In the aftermath Lobo was hired at a Berlin advertising agency as creative director for the Internet, developed a freelance advertising campaigns and wrote as a freelancer for the magazine Blonde. As a copywriter, he worked over the years according to its own description " for a third of the DAX companies ".

In 2005, Lobo founded the with, among others, the Grimme Online Award winning Blog huge machine and is in the " virtuoso curiosities reservoir around new inventions" worked as a senior editor. Together with Holm Friebe published Lobo 2006, the book we call it work - the digital bohemians or: intelligent life beyond the permanent position. Publication in the book written by Lobo blog was accompanied wirnennenesarbeit.de. In the Central Intelligence Agency Lobo is as informer, a parody of IM, active.

2007 Lobo starred opposite Johnny Haeusler of SPREEblick as one of the founders of adical (after a legal dispute since July 2008: adnation ), a company specializing in blog marketing companies in appearance. Lobo is one of the authors of the official blog for CeBIT 01 blog. As a columnist, he wrote, among other things, for the magazine Tomorrow. As co-author Sascha Lobo published together with Kathrin Passignano get the book 2008 things settled - without a shred of self-discipline. Under prokrastination.com has also blogged on this. In early 2009 launched Lobo his private blog saschalobo.com whose contents are released for the most part under a Creative Commons license for non-commercial purposes.

Lobo was from 2007 a ​​member of the online advisory board of the SPD and was part of the Initiative D21. Together with the journalist Mario Sixtus Sascha Lobo was a regular in the commentary Sixtus vs.. Lobo new on 3sat to see in the computer program.

From July 2009, Sascha Lobo made ​​advertisement for the telecommunications provider Vodafone. The brand campaign was extremely negatively received in the blogosphere. In particular, the participation of Lobos and the active also as a blogger, author Ute Hamelmann was seen as collection of Web 2.0 by the telecommunications group and harshly criticized.

On 18 May 2010 Lobo was " editor in chief for a day " which appears in Koblenz Rhein-Zeitung. In the summer of 2010, Lobo reported as an expert on the subject of pending in Germany enabling Google Street View to speak. He wrote this one not legally settled in his own words contradict the contradiction with the owner or occupier can ensure that the risks considered by Lobo as a public thing facade of a building will appear in the Google service, even though third parties do not want this.

Since January 2011, he writes for Spiegel Online 's column SPON - The Man-Machine. In February 2011, he sat there for about for " a reasonable insult culture " in the medium of the Internet and called for a " decriminalization of degradation in network " especially those companies who would try with the " battle cry abusive criticism " to "make silence critics ."

Position and reception

Lobo applies German mass media as a " class representative for the Web 2.0 " Apart from Mercedes Bunz, Stefan Niggemeier, Kathrin Passignano and Mario Sixtus Lobo counted up to the wider establishment of PIRATES long time as one of the few so-called " internet experts" and thus filled a gap: The Digital Natives, the " supposedly demented, brutalized, Stupid surfed majority are not yet at an age where they could occupy leadership positions in society. Therefore, it is like and a lot of talk over their heads. "

" Lobo blogs, speaks, explains, twitters and kolumnet on virtually any website ," he is also a frequent guest on talk shows and to see our interview in TV newscasts. This ubiquity meant that Lobo is also " hated passionately ": " envy of its immediate competitors, the other bloggers, despised by the analog media, because he has wrested from them the privilege of interpretation of a substantial section of the world, and denied by the large audience that do not like being part of a mass movement. "So Lobo is not infrequently more than " class clown " because" represented class president ".

This critical assessment is reinforced by Lobos striking appearance. He contributes according to its own statement for marketing reasons since 2006 a red mohawk in contrast to suit and shirt to achieve a higher brand recognition. There is hardly a text about Lobo as a person, a cross-reference missing on his hairstyle, often in combination with the quote attributed to him that he was " owner of a thriving hairstyle ". Not infrequently, responding to derogatory Lobos appearance; to this day a considerable part of German society, the Internet is a " frivolous, rebellious, half silk, not quite an adult, a bit aggressive. " For this passe Lobo: "If a German television producers want to bring the Internet into the studio, he invites a mohawk one. "

Berlin city magazine tip Lobo was " 100 most embarrassing Berlin " chosen in 2010 to 7 th of.

In his often humorous speeches and writings Lobo uses self-deprecating on widespread stereotypes about him and attempts to relativize this way.

Publications

  • Holm Friebe, Sascha Lobo: We call it work - the digital bohemians or: intelligent life beyond the permanent position. Heyne, München, 2006. ISBN 978-3-453-60056-0
  • Kathrin Passignano, Holm Friebe, Aleks Scholz, Sascha Lobo (eds): Giant machine - the best of the brand new universe. Heyne, München, 2007. ISBN 978-3-453-61001-9
  • Kathrin Passignano, Sascha Lobo: things get settled - without a shred of self-discipline. Rowohlt, Berlin, 2008. ISBN 978-3-87134-619-4
  • Sascha Lobo: flash in the pan. Rowohlt, Berlin, 2010. ISBN 978-3-87134-678-1
  • Sascha Lobo, NEON: Vocabulary: 698 new words for every situation, rororo, November 2011 ISBN 978-3-499-62823-8.
  • Kathrin Passignano, Sascha Lobo: Internet - a blessing or a curse, Rowohlt, Berlin 2012 ISBN 978-3-87134-755-9.
  • Sascha Lobo: Devil coolness. Diatribe against a reactionary pose, SuKuLTuR, Berlin, 2013. ( Series " Enlightenment and critique ", No. 511 ) ISBN 978-3-955660-21-5
Insolvency Column (periodical) Mohawk hairstyle Integrated Authority File
709830
de