Uwu Lena

Uwu Lena is an eight-member German pop music group. On the occasion of the Football World Cup 2010 she took the title Schland o Schland on a cover version of the sung by Lena Meyer- Landrut Euro Vision Song Contest winner song Satellite by Julie Frost and John Gordon and landed with it due to a large hype in Germany a chart success.

History

The name of the group " Uwu Lena " is a Para grams or a portmanteau formed from the words of Uwe Seeler, vuvuzela and Lena. The group is mainly composed of Münster students. In addition to Christian Landgraf, the text author of Schland o Schland belong to the photographer Timo Bühring, Nikolai Gaschütz, Sören luck, John Jötten, Robert Krotoszynski, Matthias Landgraf and Moritz Schefers. Even before the emergence of Schland o Schland they often played music together, but without any commercial intent to pursue it. The publication of the song just before the World Cup had been randomly according to statements by John Jötten, actually had the song was intended as fun for friends and acquaintances. After the release of Schland o Schland at Universal Music Uwu Lena appeared at some events and television programs, including on 17 June 2010 as a surprise guest on the JuWi hard in her hometown Münster and on 20 June 2010 at the ZDF television garden.

Emergence of Schland o Schland

According to the band Christian Landgraf had the idea for a song with the title " Schland o Schland " sung to the tune of Satellite on the day after Lena Meyer- Landrut victory with this title at the Euro Vision Song Contest 2010. This resulted in two days this text written by Landgraf, which rotates about the German national football team and their participation in the 2006 World Cup, Euro 2008 and the 2010 World Cup. The song consists of three verses and chorus German and four English lines at the end, a " tribute to the original song " were noisy Landgraf.

The from " Germany " derived portmanteau " Schland " was first during the accompanying coverage of the FIFA World Cup 2006 in Stefan Raab's TV show total media attention. Since 18 November 2005, is protected as a word trade mark, the rights to it keeps Raab production company Raab TV GmbH, in which the umbrella organization of brain pool is involved since 2008 to 50 percent. The Raab TV GmbH distributes different with the brand name " Schland " provided merchandising products.

Production and publication on the Internet

The production of the song took place a short time after the completion of the text and took a week to complete. The lead vocals of Nikolai Gaschütz was taken in Kiel, further recordings and mastering took place in Münster. The music video for the song was recorded Schefers ' Direction in collaboration with Timo Bühring the evening of 9 June 2010 at the South Park of Munster. A day later, it will be released on the video sharing website YouTube. Protagonist of the video is Christian Landgraf, he is seen in a Lena Meyer- Landrut imitative trim and wearing a black mini dress and a long-hair wig. Besides Landgraf other members of Uwu Lena as well as some extras occur in fußballfantypischer costuming. Gaschütz, the lead singer of the song was not involved in the video recording.

Production quality and targeting of the music video soon called forth the suspicion of the professional world and led to speculation about authorship and actual backgrounds, but this can also be explained from the well-documented history. Some members of Uwu Lena deal sideline with videos and music and can point to some more years of production experience. Moritz Schefers as the person responsible for cinematography and directing the music video to Schland o Schland and student of communication science operates jointly with John Jötten, which operates at Uwu Lena only as background singers, a small studio for multimedia productions for commercial orders. As early as the 2006 World Cup had Jötten that offers, among other workshops for hip-hop video productions, Oliver Pocher's former World Cup song Black and White rewritten in blue and yellow and these included with disastrous appearance at the native Gimbter football club in the recording studio as well as short-run CD produced.

Copyright dispute

On 11 June 2010 the music publisher EMI Music Publishing, which holds the exploitation rights to the composition Satellite, via phone call, the further spread of the video, since the release of a cover version with a new text in the rule is subject to approval under said. Then the video of himself on YouTube Uwu Lena was deleted. The deletion and banning the further spread of the videos contributed but in light of the immediately informed Münster local press - which forwarded the messages also constant pede to dpa - rather help to increase attention on. This phenomenon is commonly referred to as the Streisand effect: Other users of YouTube invited the video again at the video portal high, so that the number of viewers increased exponentially. The applied under the domain www.schlandrut.de website of the music group was also taken after the delete request from EMI for a short time from the network, but later put back online without the video.

Commercial publication

Shortly after the release of the video on YouTube advising the rights owner of Satellite EMI Music Publishing, Universal Music Germany and brain pool to Stefan Raab how to proceed. Finally, it was agreed to seek a commercial release, and so took Universal Music and the Raab TV GmbH Uwu Lena under contract. The release of the single of the song was performed on 16 June 2010 as a download and 22 June 2010 as a CD single. On 18 June 2010, the song reached number one in the German iTunes store charts. In the Media Control Single Charts Schland o Schland reached number four. After the agreement of the author of "Satellite" and Stefan Raab for the use of the word " Schland " the eight Münster guys did with an experienced management team consisting of Ulf- Gunnar Switalski with years of experience in the entertainment industry and Michael " Mike " Schmitz, born in Münster and with years of experience in music management and online marketing together.

Second single "In the Disco "

On 5 November 2010, the single was released " in the discotheque".

For the video, the eight Munster won the originating also from Münster jazz musician and television presenter Götz Alsmann. For mastering the single Sascha "Busy" Bühren was responsible, which already Lenas Grand Prix winner song " Satellite" had mastered, as well as the multiple platinum albums by Peter Fox, Silver Moon and Unholy.

" Sound shift "

Under the band name sound shift Christian Landgraf applied together with seven other musicians, titled Magic in Our song for Denmark, the finals for the Euro Vision Song Contest 2014.

Reception

The first press reports about the Schland o Schland published on YouTube, it was on June 11, 2010 in the web portals Münster newspapers. At this time, the reports also took reference to it that the rights owner of the original song had demanded the cancellation of the cover version. As part of the popularization of the song reported numerous media, the news agency dpa took up the topic on June 14, 2010. After the announcement of the commercial single on 15 June 2010, there were reports about the song and the legal issues in the ZDF morning show and the local time of the WDR television. The tabloid magazines Brisant and taff treated the subject in the broadcasts of 16 June 2010. On the same day the final light contribution of the issues of the day reported on the song and suggested that Uwu Lena the " secret stars of the World Cup " could be.

Online time designated in their World Cup in brief messages the song as a new " World Cup anthem". RP Online presented the funniest World Cup songs from the net and thought Schland o Schland would be " already a classic among the Internet 's World Cup hit". Quotenmeter.de lectured the song as " a cheap carnival song that is only bearable with at least 2 parts per thousand ", from.

Mostly there were statements that the genesis of Schland o Schland shown in the vast majority of the publications can not correspond to the facts, and serve only the generation of a possible large promotional hype.