Vertu

Vertu is a manufacturer of luxury mobile phones. The company was founded in 1998 by Nokia and sold to the Swedish financial investor EQT in October 2012. President 's Massimiliano Pogliani, chief designer Hutch Hutchison. Vertu is headquartered in Hampshire in England. Branches with regional jurisdiction located in New York, Singapore and Hong Kong.

History

In 1995, Frank Nuovo, the idea of ​​creating a luxury mobile phone manufacturer to life. After initial discussions in 1997 with the technology partner Nokia Vertu was established in 1998 as the first independent subsidiary. Frank Nuovo was then chief designer at Vertu. After about five years of development, the first collection " Signature " of the public was presented in 2002. That same year saw the launch of Vertu products in Europe, first on the Rue Royale in Paris.

Products

The manufacturer's collections called " Signature ", " Constellation ", " Ascent " and " Vertu Ti "; in addition, there were collaborations with, among others, Ferrari and the jeweler Boucheron. Vertu uses in his equipment materials such as gold, platinum, Liquid Metal, diamonds, ceramic and carbon. For most collections limited editions are presented.

Current flagship product of the product family is the Vertu Ti, which was presented in February 2013. The Android smartphone has 64 gigabytes of internal memory, an 8 megapixel camera, a 1.3 megapixel front camera and a 3.7 inch LCD display with multi-touch capability. The ringtones and alert tones were recorded exclusively by the London Symphony Orchestra. The sound system of the Vertu Ti 's was developed in collaboration with Bang & Olufsen.

A special feature of Vertu handsets is the so-called " concierge service ", through the Vertu client may be assisted around the clock by them are helped to individual needs. It can, for example, Booked hotels, organized holiday or invitations to a variety of private clubs and exclusive events are offered.

Production and sales

The Vertu phones are made exclusively in Church Crookham hand. They are sold worldwide, partly on their own boutiques, partly through multi -brand stores. Vertu opened in November 2008, the first boutique owner in Germany in the Munich Maximilian street. In Germany there are about 30 boutiques that sell Vertu products, including in major cities such as Berlin ( KaDeWe ), Bremen, Dusseldorf, Frankfurt, Hamburg, Cologne and Stuttgart.