Wunderman

Wunderman is a network of advertising, marketing and consulting firm with offices in 55 countries. Based in New York City, Wunderman is part of Young & Rubicam Brands, and thus a member of the international WPP Group.

History

Founder Lester Wunderman is widely regarded as the creator of the modern direct marketing, which he coined in a speech at MIT in 1967. He opened Wunderman, Ricotta & Klein in 1958. 's Early innovations of the Agency also includes the Columbia Record Club, the toll-free number for business ( developed for a Toyota campaign ) and the magazine subscription card.

The long- term business relationship with American Express eventually led to the first customer advantage program with which a breakthrough in customer retention could be achieved and that has since been copied many times by retailers and the tourism industry.

Wunderman, Ricotta & Klein was taken over in 1973 by Young & Rubicam. Since then, the agency has broadened its range of services in the fields of interactive advertising, strategy consulting and data analysis.

In the late 1990s, the agency was briefly renamed Impiric before you started to think the origin and only 6 months later changed the name to Wunderman.

In Germany Wunderman has been present since 1971 and located in the cities of Frankfurt, Cologne, Munich, Dusseldorf and Hamburg, with about 350 employees

Today

Wunderman is currently the world's largest marketing services network. This currently consists of 15 companies and 130 offices in 55 countries.

Companies in the Wunderman Network

  • Action Line, Latin American customer contact center
  • Actis Wunderman, Russian Agency for Digital Media
  • Burrows Ltd., a UK-based design agency
  • Agenda, Asian company specializing in interactive advertising
  • All-access, Swiss Agency Event
  • Aqua online, specializing in online advertising South African agency
  • Blast Radius, a specialist in advertising in social networks
  • DataCore Marketing, Direct Marketing Specialist
  • Design Kitchen, a specialist in online advertising
  • Facts and fiction, an agency for live communication from Cologne
  • Fortelligent, digital analyzes
  • Futurecome domicile in Switzerland Digital Agency
  • Kassius, a French agency for digital advertising
  • Knowledge Base marketing, database management and analysis
  • Quasar, an Indian advertising agency
  • RTCRM, Relationship Management
  • These Days, Benelux online advertising
  • Wunderman PXP, Wunderman in Austria
  • Wunderman Dentsu Tokyo., Japanese joint venture with Dentsu
  • ZAAZ, creation, Web analytics, search engine optimization, website optimization

Branches in the German-speaking

  • Frankfurt am Main, since 1971
  • Zurich, since 1988
  • Cologne, since 1989
  • Vienna, since 1990
  • Hamburg, since 2000
  • Munich, since 2004
  • Dusseldorf, since 2007

Customers

Our global customers include AARP, Abbott Laboratories, airtours, Action Man, Burger King, Citibank, Coca -Cola, Continental, Danone, Dell, German Bank, DHL, Diageo, Disney, Fitness First, Ford, Hewlett -Packard, Jaguar, Kimberly -Clark, Kraft, Kuka, Land Rover, L' Oreal, Lufthansa, Mazda, Michelin, Microsoft, Miles & More, Natura, Nokia, Sears, T -Mobile, Telefonica, Vattenfall, Wyeth and Xbox

Awards

  • Cannes Lions International Advertising Festival: Direct Grand Prix (multiple)
  • Advertising Age: Ranked # 1 Network Marketing services worldwide and # 4 Digital Agency
  • DMA ECHO Awards: 1 x Bronze and three Leader Awards
  • Agency of the Year 2012 at the German dialogue marketing price with 10 medals, including 1 gold, 2 silver and bronze 7x
Types of business entity Coca-Cola Groupe Danone The Walt Disney Company Hewlett-Packard Kimberly-Clark Sears Holdings Corporation
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