A1 Telekom Austria

NFC, WiFi A1/VOIPVorlage: Infobox Company / Maintenance / products

Mobilkom austria AG was the largest Austrian mobile communications company. It was founded in 1996 as a mobile Austria AG and put the mobile arm of Telekom Austria Group dar. In 2010, retroactive to the end of 2009 to the A1 Telekom Austria merged mobile and fixed network division of Telekom Austria Group, resulting in the release of mobilkom austria AG had the effect of.

In Austria, the company with its brands A1, B-Free, bob and Red Bull MOBILE was on the market and oversaw 4.7 million customers (as of Q3 2009 ) with 2,165 employees. According to the results at Great Place to Work 2009, mobilkom austria AG ranked in the list of the 15 best employers in Austria.

3.1 International
3.2 National

5.1 A1 over IP
5.2 A1 Mobile TV
5.3 A1 femtocell
5.4 Bob

History

The company was founded in 1996 as a mobile Austria AG and walked out of the radio technical services (FTD ) of the former Post and Telegraph Administration (PTV ). From 1997 to 2002, the Telecom Italia was involved in the mobilkom austria, from 2002 it was a 100 % subsidiary of Telekom Austria AG.

From May 2000 to April 2009 was Boris NEMSIC General of mobilkom austria AG. In this period, most subsidiaries were founded or bought in Eastern Europe. Thus, the mobilkom austria group recorded at the end of fiscal 2008, 17.8 million customers, approximately 8,300 employees, sales of 3.4 billion euros and an operating profit of 689 million euros. In April 2009 Ametsreiter took over the post of Director General of mobilkom austria AG. This is after the dissolution continues CEO Telekom Austria Group.

In June 2010, retroactive to the end of 2009 with Umgründungsvertrag mobilkom austria AG merged into Telekom Austria TA AG, transfer the foreign subsidiaries of mobilkom austria group in the holding company Telekom Austria Group and the mobilkom austria dissolved. Subsequently, the closest to the Austrian mobile communications Advanced Telekom Austria TA AG was renamed A1 Telekom Austria AG.

Development of mobile networks

The beginnings

Former Austrian mobile networks, which have been operated by the mobilkom austria and its predecessor PTV and FTD:

ÖPR -I ( Austrian paging 1 - Tonrufpager also called Piepserl )
ÖPR -II ( Austrian paging 2, later name CallMe - numeric and alphanumeric pagers )
ÖBL -B ( land mobile radio service or B network, analog cellular network, compatible with German network -B),
ÖBL -C ( or C network, analog cellular car telephone network according to the NMT - standard),
ÖBL -D ( or D-net, later D)), analog cellular network based on the TACS standard)

The A1 network

The GSM network of A1 1994 unlocked Austria. There is now a coverage of over 99% of the Austrian population. 2000 GPRS (General Packet Radio Service) has been put on the market. This was speeds up to 75 kbit / s and therefore roughly comparable to the V.90 landline modems that s reached up to 56 kbit / s. At this time, however, were still relatively expensive laptops, mobile working is not an issue and mobile data cards are still in short supply.

In 2003, the first A1 UMTS network in Austria in operation. Thus A1 Austria has established itself as the leading market for UMTS and mobile services. 2004, the first mobile TV offers at A1 were available: for example, there was CNN live on mobile via streaming technology.

In 2005, the now quickly had grown UMTS network was supplemented by a Complementary Technology: EDGE (Enhanced Data rate for GSM Evolution ). EDGE is a standard from the IMT2000 family and brought with 8PSK modulation up to 236 kbit / s in the downlink. This EDGE UMTS supplemented, especially in rural and hard to reach areas in Austria. Mid-2005 were already 62 % of the population UMTS coverage from A1, and were added a further 35 %, which were covered by EDGE. This offered A1 to the first mobile broadband that was available nationwide by 97 %. UMTS and EDGE were in fact constructed complementary to achieve the greatest possible coverage. Currently the value is according to data from Mobilkom Austria at 99 %. In parallel, the first A1 -Vodafone broadband data card already appeared on the market that were UMTS and EDGE capable.

In January 2006, HSDPA ( High Speed Downlink Packet Access ) was introduced in 1.8. In mid-2006 the A1 HSDPA network was upgraded from 1.8 Mbit / s to 3.6 Mbit / s. These speeds made a massive expansion in access network and wide area network ( = backbone network ) is required to quickly derive the now large amount of data.

2007 Mobilkom Austria has the HSDPA network further upgraded to 7.2 Mbit / s End of 2007, 75 % of the population were covered with A1- HSDPA. 2007 brought yet another innovation: HSUPA (High Speed Uplink Packet Access ), for faster data uplink.

On 23 March 2009, Mobilkom Austria launched the commercial operation of HSPA with up to 21 Mbit / s Since April 2009, HSUPA 5.7 is enabled in the traffic-intensive parts of the network.

Investments

Taking into account the investments the company was called mobilkom austria group. This group included the Mobile (Bulgaria), Vipnet (Croatia ), Si.mobil (Slovenia ), Mobilkom Liechtenstein ( Principality of Liechtenstein ), Vip mobile (Serbia ), Vip operator (Macedonia), Velcom ( Belarus ), paybox austria ( mobile payment ), the A1 bank, mobilkom austria group services GmbH (Service ) and 3G Mobile ( UMTS utilization of spectrum usage rights ).

Internationally

The mobilkom austria group held six 100% international equity and a 70% in Belarus. Three of the subsidiaries were already existing enterprises and were adopted by the mobilkom austria group, the remaining four were founded as start-ups and established:

A total of mobilkom austria group had around 18.1 million customers.

National

In 2003, with the acquisition of paybox austria AG, Mobilkom managed a very special strategic move. The paybox had their retail business set in Germany after the German bank had retired as a principal investor, because of the poor prospects of success. This was the now active only in Austria providers for mobile payments to a 100 % subsidiary of mobilkom austria.

The use of this service, however, is several Austrian mobile customers are available:

2005 Orange bought 16.7% of paybox austria AG.
2008 paybox launched a strategic partnership with T -Mobile and tele.ring.
2010 Orange gave to the minority interest. Thereby did not change the portfolio of paybox. The 16.7 % were taken over by the successor of the mobilkom austria (A1 Telekom Austria ).

Another strategic move succeeded in mobilkom austria when she UMTS mobile operator 3G Mobile, Telefónica bought in December 2003, which has also acquired a UMTS license in Austria, but was never operational. The 3G Mobile is dedicated to present, especially the administrative spectrum usage rights.

The end of 2007 was carried out with the mobile phone division of Tele2 's acquisition of approximately 120,000 contract and prepaid customers. This calls since March 2008 on the A1 network ( while they have previously operated via the network from one national roaming ). By August 2008, Tele2 was finally integrated into the mobilkom austria.

Cooperations

Since early 2003 there has been cooperation with the Vodafone Group, which Mobilkom can use the Vodafone brand and can generate additional revenue Vodafone vice versa without having to invest in the countries themselves.

Is a so-called national roaming agreement between mobilkom austria and the mobile phone company 3. This means that has not yet established where no separate HSDPA-/UMTS-Netz in regions 3, 3 customers have access to GSM-/GPRS-/EDGE-Netz, but not to the UMTS network of Mobilkom Austria ( national roaming 3G -2G ). Originally, the 3G -2G roaming and associated payments condition of the UMTS frequency assignments, so majestic legally regulated by the RTR. The roaming agreement but was transferred temporarily to a private law relationship.

In June 2008, Mobilkom has joined the DVB -H consortium.

Since October 2008, mobilkom austria is the product Red Bull Mobile in cooperation with the Austrian Red Bull group.

Product Areas

Mobilkom austria was the largest mobile telephony operator and sells GSM, EDGE, UMTS, HSDPA and WLAN services under the brands A1, bob and Red Bull MOBILE. Since late 2006, Mobilkom offered with A1 over IP Voice over IP via the SIP protocol on the computer. Since 2007, A1 had a HD Mobile TV client and since 2008, also DVB -H and DVB- T can be used with the hardware of A1.

A1 over IP

Under the label A1 over IP Mobilkom Austria in March 2007 also provides telephony over the Internet. The product allows for an online registration immediately after calling the SIP standard, used A1 over an existing IP - number of the Mobilkom A1 - contract customers, since Friday, August 29, 2008, any number of an Austrian mobile phone operator possible. A call signaling is at 0664 numbers on request by multi- ring on mobile phones and displayed simultaneously on the VOIP client, via VOIP are outgoing calls to the called party with the mobile phone number, the called party does not recognize this is that this is actually a VOIP conversation is.

Since August 29, 2008, the Service A1 over IP is 4 FREE for all Austrian mobile customers can be logged. This can be on the phone and chatting on the Internet for free. mobilkom austria is one of the first mobile service providers that support consistent with the SIP standard and promote the open use of this standard. Currently all VoIP-enabled products from AVM, the iSoftPhone (Mac client) and softphones from CounterPath with A1.net/Voip are compatible. Also, the mobile phone is A1 over IP available, such as with the Nokia devices, the E and N series. Since August 2008, A1 over IP with the mobile client fring! And Nimbuzz compatible. Clients that support simultaneously alongside A1 over IP also MSN, ICQ, Google Talk and other communities.

According to Mobilkom Austria took advantage of the end of September 2007, approximately 10,000 A1- contract customers, including 50 corporate clients, A1 over IP. Mobilkom Austria was awarded for A1 over IP with an Innovation Award ( GTB Innovation Award 2007 ) on 17 September 2007.

A1 Mobile TV

A1 offers in cooperation with Media Broadcast (owner of the DVB-H license) Mobile TV via DVB - H technology. 2004 was transferred with CNN for the first time worldwide a TV live on your mobile phone. The offer has been constantly expanded in recent years. The number of channels and video content has been increased, and the quality was improved. This particular part of HD Mobile TV ( with H.264 codec ), as well as the A1 TV Player so. 2006 A1 has started the broadcast DVB-H technology to evaluate the pilot project mobile tv austria. 2008, DVB-H has been started. In combination with UMTS A1 has an integrated Mobile TV service nationwide. All DVB-H channels are available at A1 but also to UMTS.

A1 femtocell

In November 2008, A1 started with 35 selected private and corporate clients, the first pilot project with femto routers in Central Europe. In difficult buildings to be supplied, the indoor coverage with femto routers to be significantly improved. The Femto router creates an "individual " 3G network, which is connected for voice and data links with the A1 network with aon -speed or DSL lines of Telekom Austria.

Bob

Bob is a so-called no-frills mobile product with which the Mobilkom Austria has entered the summer of 2006 in the Discount Mobile. The name stands for "best of both ", ie " the best of both worlds " (meaning the price and the mobile phone network ). Bob provides telephony and SMS services available, roaming is possible. Meanwhile, Bob also offers data services and MMS.

When market entry bob other Austrian Discount Mobile Offers undercut by cheap prices per minute for voice telephony without a fixed monthly fee, no minimum sales and no binding contract.

The original product was purchased as a prepaid card, then had to be registered. Since the end of August 2007 Bob also offers prepaid telephony. Referred is the fact that Bob just is not a value cards offer, but it still offers now.

Innovative is also the logon method to call, which can be done either online or through a hotline. The validity of the specified account is achieved by a test debit of 10 cents, indicating a code number on the account, which must then be posted again online or via the hotline.

In January 2009, Bob had 300,000 customers.

Indicators

Mobilkom austria was since its inception, the market leader in terms of the number of end users in the mobile sector in Austria, where the market share percentage does not last always further reduced by the emergence of new competitors until 2006. Since 2007, the market share increased significantly again and again was the end of Q1/2009 to 42.3 %. At the beginning of the year 1998 Mobilkom have a market share in terms of number of customers by 80.68 % had.

With its network Mobilkom Austria reached by its own account 99 percent of the Austrian population.

Types of business entity Universal Mobile Telecommunications System Nordic Mobile Telephone Total Access Communication System Orange Austria T-Mobile#Austria Session Initiation Protocol

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