Brioni (fashion)
The fashion company Brioni is an Italian luxury fashion outfitter. The company is headquartered Penne ( Abruzzo ). The turnover in 2006 amounted to 200 million euros. CEO since 2006, Andrea Perrone.
Collection
Under the label Brioni men's high fashion is mainly distributed. Parts of the collection are handcrafted. Typical of Brioni is the figure and waist fitted cut. For celebrities, the company also manufactures custom-made suits, which cost up to 40,000 euros. Today, about 1,100 employees produce almost 100,000 men's suits annually.
History
The fashion house was founded in 1945 by the tailor Nazareno Fonticoli and fashion designer Gaetano Savini in Rome. The aim was to establish a high-fashion label for men's fashion. The first fashion show took place in 1952 in Florence's Palazzo Pitti. First time in 1956, a women's fashion collection was presented.
2002, the Company 's high level of quality and creativity of the company's European Fashion Diamond Fashion Award of the Igedo received. In November 2011 it was announced that the company to the French company Pinault -Printemps -Redoute (PPR ) is sold.
Approx. 20% of sales, the company generated more than 25 owned boutiques, including on Fifth Avenue in New York City, Rodeo Drive in Los Angeles, Aspen, Las Vegas, Cannes, Paris, Milan, St. Moritz, Hong Kong, Beijing, Dubai and more.
Brioni became famous not least for its clients, which include the international upper part. Starting belong to the wealthy European nobility and included, inter alia, Kirk Douglas, Henry Fonda, Clark Gable, Al Pacino, Anthony Quinn, John Wayne, Donald Trump, Nelson Mandela, Luciano Pavarotti and George W. Bush to the company's customers Brioni. Through a Print Ad with former German Chancellor Gerhard Schröder, for this was criticized the company gained greater prominence in Germany.
Brioni paid by GoldenEye on to Casino Royale the eponymous hero James Bond with his characteristic dinner jacket and a host of minor characters with clothes. From Quantum of Solace this task Tom Ford International took over.
Trivia
The name comes from the Croatian Brijuni Brijuni Islands. One of the founders visited the island and was so excited that the company was named after it.