E.Leclerc

Leclerc is a French retail chain, headquartered in Ivry- sur -Seine. It is composed of independent markets, meet the common needs of the organization. They also have what a partnership with the Central Purchasing chain Système U.

History

Pricing policy

Leclerc formulated his idea of ​​a price policy of low prices combined with a franchising model where franchisees - can be ruled out, if too many of its prices are higher than those of its neighbors - in principle the price of freedom. The operators know this and a simple letter to their address straightened in the event of an unusual deviation often the situation within 8 days.

Business Model

While the supermarket chain intermarché are represented in many French inner cities in terms of retail space in orders of magnitude, such as those in Germany are known from the Lidl markets, the chain Leclerc subordinate its Hypermarchés on huge retail space. The wide range of products include foods including - unlike German discounters - perishable fresh products such as fish, meat and cheese, but also clothing, toys, household goods, etc. The markets are not usually "on the green meadow ", but in places near industrial areas ( " center commercial " ), have large, free parking and usually a gas station. The latter were opened in the past to 20 clock, as many unbranded gas stations closed in France early in the evening. Unlike other chains Leclerc uses the shop opening times mostly to the full. So there Leclerc stores in France and Intermarket markets in Portugal, which open on Sunday.

When the French comedian Coluche in 1985 promoted his idea of ​​feeding the poor in the form of the Restos du Cœur, the chain Leclerc reacted as one of the first on his appeal and donated food to a considerable extent.

Leclerc in Europe

• 560 shops in France, of which
• 391 hypermarchés
• 131 supermarkets and
• 39 Stores

In Europe:

Leclerc was also a founding member of the European Community Shopping Coopernic and until 2013 a member.