Ed Benguiat
Ephram Edward ( Ed ) Benguiat ( born October 27, 1927 in New York, NY, USA) is an American calligrapher, graphic designer and an important type designers. He lives in Brooklyn.
Biography
His father was ad director at Bloomingdale's. Thus he was able early on to gain experience in the design, since he came to work all utensils. From these experiences, he has made use for the first time in World War II: In order to get into the army, he has forged his birth certificate. However, this has not influenced him in his choice of profession. Actually, Ed Benguiat professional drummer with a diploma from the Brooklyn College of Music. He has played in various jazz bands, among others, with famous musicians such as Stan Kenton and Woody Herman under the pseudonym " Eddie Benart ".
After studying at Columbia University and the Workshop School of Advertising Art in New York, he is 1953 Associate Art Director of Esquire magazine and opened in the same year his own design studio. From 1962 he worked at Photo Lettering Inc. as Typographic Design Director. In 1970 he is Vice President, founded by Herb Lubalin and Aaron Burns International Typeface Corporation ( ITC). He works there with Herb Lubalin, among other things at the in-house magazine U & Lc Upper and Lower Case, which he helped to shape decisively. His first job was as a cleavage retoucher.
Highly visible in Ed Benguiats work as a typographer, is his penchant for calligraphy and handwriting. There is some evidence, infer a direct connection to the Art Nouveau style. The fact is that Benguiat believe in the superior quality of the hand-drawn font. His work, he describes as an architect who claims the plan. The implementation on the computer - so the construction of the building - he lets his employees. Many fonts, such as the souvenir, or company logos, as the New York Times, Ed Benguiat has not reinvented, but revised, best he can in his opinion. For him, it is essential not only to bring his ideas by hand on paper, but also to recognize his mistakes and they are going to eradicate.
Ed Benguiat is still a gifted musician, which manifests itself in countless analogies between the music and the style.
Ed Benguiat is a member of the New York Art Directors Club, the Alliance Graphic International and was chairman of the Type Directors Club. Since 1961 he teaches at the School of Visual Arts in New York. He has already done several courses, for example, " Designing with type: Making Type Talk", " Typeface Design" or " So you want to design a typeface ( and get rich like me ) ."
In addition to his work as a typographer, where he developed over 600 fonts, Ed Benguiat has designed numerous logos. Among other things, the New York Times, Playboy, Reader's Digest, Sports Illustrated, Esquire, McCall's, AT & T and Estée Lauder. In addition, he has made the writings of posters for films such as " Superfly " and " Planet of the Apes ".
By the way, Ed Benguiat still flies his own plane and is writing a book about himself and the life behind the typography.
Writings of Ed Benguiat
Benguiat has designed more than 600 fonts. The most important are:
- Souvenir ( 1970)
- Avant Garde Gothic (1974 )
- Korinna ( with Victor Caruso, 1974)
- Tiffany (1974 )
- Bauhaus ( with Victor Caruso, 1975)
- Bookman (1975 )
- Benguiat ( 1977-79 )
- Barcelona ( 1981)
- State 216 (1982)
- Caslon 224 (1983)
- Panache (1988 )
- Handtooled Century (1992 )
- Cheltenham Handtooled (1992 )
- Garamond Handtooled (1992 )
- Edwardian Script (1994 )