Hubert Burda

Hubert Burda ( born February 9, 1940 in Heidelberg ) is a German art historian and publisher. Hubert Burda is the owner of Hubert Burda Media, which publishes, among others, Focus and Bunte. He is regarded as Umdenker and advocate of Iconic Turns propagated and therefore very early success of the Internet. Hubert Burda is Chairman of the Conference Digital Life Design ( DLD ), held annually in January in Munich. With an estimated fortune of 2.75 billion it belongs according to Manager Magazin of the 50 richest people in Germany and, after peace is the second- largest publisher of the Federal Republic.

Life and work

Youth and the time before New York

Burda was born to Franz and Frieder as the youngest of three sons of publisher -married couple Franz and Aenne Burda. He took as a schoolboy through high school - so scarce two years - every afternoon painting lessons group and developed a desire to become a painter. The father wanted a different career for the son, as a compromise, he could instead study art history, but to have completed only under the condition of 25 years of study and promotion. Burda studied art history, archeology and sociology at the Ludwig- Maximilians- University in Munich. He received his doctorate before the age of 26 - whether Burda had to do his military service, is not known - in art history and thus fulfilled his father's wish. The topic of his dissertation was the ruin in the pictures Hubert Roberts.

After several traineeships in U.S. advertising agencies and publishing houses Burda worked until 1974 as publishing director of Burda 's magazine and sparkle. In 1969, he ventured with m - in addition an independent magazine project magazine for men. In the style of the time and on the basis of twen is also half-naked women were depicted what the Catholic father shuts off after one year.

Burda married in 1967, the art historian Christa Maar. The marriage ended in divorce in 1972. He then went to New York.

Acquisition of the company and first years there

Burda took over in late 1986 / early 1987, as the sole shareholder and CEO Burda Holding, after his father had died, and the children had made shortly before his deputies. Franz jun. and Frieder carried out a real division. To a serious family crisis came when the brothers meet an agreement their shares of the Axel Springer publishing to his heirs sold in April 1988. They distrusted Burda's business skills and put their personal interests first. Burda processed, won in the first instance and ultimately lost the Federal Administrative Court in the third instance.

Burda demonstrated in 1988 by Springer -Verlag the chief editor of Bild Zeitung, Günter Prinz poach. After the turn, he called the Bild newspaper in May 1991 in collaboration with the Media Investor Rupert Murdoch by the tabloid Super! out. Prince was responsible for the design. A first setback was the recent poaching of Prince by Springer-Verlag in the spring of 1991. Murdoch withdrew in July 1992 because of financial difficulties of the contract, and Burda had DM 30 million loss to abandon the project. In addition to the program guide Super TV he could establish in 1990 with the SUPERillu the magazine with the largest circulation in East Germany.

Establishment of the Focus and Burda's corporate strategy

On the grounds of the news magazine Focus in 1993 succeeded in collaboration with Helmut Markwort, build the mirror an existing until today compete against the rivals and to maintain. 1999, went Burda Holding in the Hubert Burda Media to which he presided as chairman until January 2010 and now projects as a publisher. In addition to success with Focus he achieved by expanding the range of titles that greater business advantage. While sen in the era Burda. Publishing and printing sales still held about the scale, the Burda Holding today generates several times with their publishing products and especially the field of digital. Burda expanded its commitment on international cooperation ( Hachette, Rizzoli ), international expansion (Singapore, Thailand, India, Russia ), and especially from the Internet. He went among other Microsoft collaboration as a content provider and built numerous other online services on. Today, the Internet / digital area for Burda is the future. Through a robust portfolio of high-volume Web Companies at the Hubert Burda Media secures a place in the online business of the future.

The company Hubert Burda Media in revenue in 2011 in the four business areas of domestic publishers, publishers abroad, and digital printing with around 8250 employees and consolidated external sales in the amount of 2,176 million euros. The Group sold approximately 331 million magazines in Germany and reached the 82 titles in Germany, 79.1 percent of the population aged 14 and over. Together with its partner publishers published Hubert Burda Media 2011 abroad 229 titles. Burda Digital GmbH, whose six businesses include more than 50 holdings, is one of the leading digital media companies in Europe. Burda Druck one of the largest printing companies in Europe.

Burda is married in second marriage with the doctor and actress Maria Furtwängler - Burda since 1991 and the couple have two children, Jacob and Elizabeth. Born on November 25, 1967 Son of Felix Burda from his first marriage, which was also his doctorate in art history, died in late January 2001, colorectal cancer (see Felix Burda Foundation ).

Hubert Burda was the proposal of the CDU member of the 14th Federal Convention and took on 30 June 2010 in the election of the German President in part.

Iconic Turn and In medias res

" The power of images is highly topical. After centuries of imprinting our culture by writing text and visual communication is once again brought to the fore. " Hubert Burda is seen as a champion of the Iconic Turn. This describes the tremendous impact of images, photographs, multimedia content and the image -rich internet on modern society. In his book, In medias res, Hubert Burda written ten theses on the Iconic Turn. He covers everything from the invention of engraving and the digitalisation and the related fundamental change in society and their communication. "Today's Curiosity Cabinets are no longer of Dresden, but these are Google and Facebook ," says Burda.

Patronage

Burda founded in 1975 Petrarch Prize and the 1988 Nicolas Born Prize for Poetry, awarded to 1995. He founded in 1994 the Academy of the Third Millennium and initiated the 1997 Corporate Style Award for the cultural commitment of companies and initiatives. He founded in 1999 the Hermann Lenz Prize for German -language literature and the Hubert Burda Prize for Young Poetry from Eastern Europe. In 1999 he founded the Hubert Burda Foundation, the literature, international relations, the arts, culture and science dedicated to. Followed in 2001 Felix Burda Foundation, promoting colorectal cancer screening devotes himself. Together with the city of Offenburg donated Hubert Burda 2005 European Translation Prize Offenburg.

Burda is committed to the German - Jewish reconciliation and contributed financially among other things, the production of an English CD - ROM of the Shoah Foundation ( Survivors of the Shoah Visual History Foundation) by Steven Spielberg, so that it is about schools as teaching materials.

Burda donated one million euros for the Jewish Center opened in November 2006 in Munich, home to a Hubert Burda Hall.

Aenne Burda Award

In the context of organized since 2005 DLD Conference ( Digital, Life, Design) gives Burda since 2006 Aenne Burda Award. The price is to encourage the work of young women in the media, their chosen path to remain faithful to believe in their ideas and to enforce them.

Social and voluntary work

• Member of the Advisory Board of the Association Against Forgetting - For Democracy
• Founder of the Academy of the Third Millennium to exchange views on future trends
• Initiation of the Iconic Turn lecture series to talk about the influence of images, photographs, mass media and computer technologies on culture, society and science
• President of the VDZ Academy of the Association of German Magazine Publishers
• Co-founder of the European Publishers Council EPC
• Committee member of the World Economic Forum, Davos
• Former board chairman of the Ludwig- Maximilians- University of Munich
• Founder of the Hubert Burda Center for Innovative Communications at the Ben-Gurion University of the Negev, Be'er Sheva, Israel
• Initiator of the project " Godfather of tolerance " in support of the Jewish Center Munich at Jacob's Place
• Chairman of the Board of Trustees of Germany Foundation integration

Awards

Quotes

• There are no texts, but images that mark the turn of the 21st century. (2004)
• Modern thinking and brilliant knowledge pulsates in binary data streams through the network. Here tomorrow's prosperity grows.
• Redesign Online is always important. (1996)
• Dear start kicking up dust as dust.

Writings

• The ruin in the pictures Hubert Roberts. Fink, Munich 1967 ( Dissertation, Faculty of Arts, University of Munich, 1967).
• (Ed. ) World market of the media. Posts by Wolfgang R. Langenbucher and Holger Rust. Burda, Munich 1993.
• The digital revolution. In: media education. Vol 38 (1994 ), No. 5, ISSN 0176-4918; Pp. 268-271.
• (Ed. with Christa Maar ) Iconic Turn. The new power of images. DuMont, Cologne 2004, ISBN 3-8321-7873-2.
• Medial Wunderkammer. Edited by Wolfgang Ullrich. Fink, Munich 2009, ISBN 978-3-7705-4802-6.
• What the traditional economy can learn from an Internet Entrepreneur. In: Selected Writings, Döpfner, Bodo Hombach, Jürgen Rüttgers (ed.): 2020 - Thoughts on the future of the Internet. . Plain text, Essen, 2010 ISBN. 978-3-8375-0376-0.
• In medias res. Ten chapters on the Iconic Turn. Petrarch / Fink, Munich / Paderborn 2010, ISBN 978-3-7705-5125-5.
• The Colorful Story - a People magazine in times of upheaval. Pantheon Verlag, Munich 2012, ISBN 978-3-570-55221-6 ( paperback ), ISBN 978-3-641-10040-7 ( e-book ). excerpt