Jura Elektroapparate
Based in the Swiss community Niederbuchsiten Jura Elektroapparate AG develops and distributes since 1931, household and electrical appliances. The company was founded by the mechanic Leo Henzirohs -Studer ( 1902-1984 ).
The independent production was abandoned in the 1990s and awarded to foreign companies. It was named after the Jura seat of the first plant at the foot of the Jura mountain range.
Jura is today known for their coffee machines. This focus emerged in the mid -1980s and now contributes almost entirely to the image but also to revenue of the company. In order to keep the brand image at a high level, much emphasis is placed on the design in the development of devices; on the cheap equipment lines are omitted.
The manufacture of the devices takes over the Eugster / Frismag AG in Roman horn, which also devices of brands Siemens, Bosch and AEG and also all Nespresso machines - manufacturing - with the exception of the Lattissima types.
Especially in Switzerland Jura was a long time for other household appliances known, especially iron. By the end of 2008 Jura has stopped selling its bow range. As a reminder on the company's history, however, the Company reserves the Swiss home market a few "classic" products in the range: An iron, a toaster in retro-look and the pretzel iron.
The coffee machines are sold worldwide. In Germany (Nuremberg, distribution and headquarters; Grainau, Gastro, singing, Central Service ), Austria, the Netherlands, Sweden, France, Spain, the United Kingdom, the USA and Australia is represented by its own sales companies or joint ventures Jura. Such is also intended for distribution in Eastern and Central Europe (Jura Central Eastern Europe). The market structure in the other countries in close cooperation with local distributors.
With the opening of the " Jura World of Coffee " at the headquarters of the 75th company anniversary in 2006 Jura entered into a partnership with the Swiss tennis player Roger Federer. This carries a so-called "ambassadors" of Jurassic help to make the brand known worldwide. 2008, the contract was extended to 2016 with Federer. In the " Jura World of Coffee " is the visitors center of the company.
The Andrin Swiss -designed exhibition in the visitor center takes visitors through the history of coffee, started at the legends about the discovery of coffee, the "discovery" of the drink by Western travelers in the East, towards the spread of coffee in Europe. The passage leads to the current economic and cultural importance of the commodity coffee and finally ends with the prepared for the exhibition 's short film " In Heaven" by Austrian director Michael Glawogger. Since the end of 2011 you can also find information on the company's history within the exhibition. Integrated in the visitor center is also the " Roger Federer Walk of Fame", including with original trophies of the Swiss tennis star.