Krizia

KRIZIA, civil Mariuccia Mandelli ( born 1933 in Bergamo ) is an Italian fashion designer and also the name of the company founded by her 1954 fashion company.

The pseudonym KRIZIA derives from Plato's dialogue Critias, in which the vanity of women is treated. Mandelli contributed with their creations significantly to the success of Italian prêt-à- porter fashion.

Life

Mariuccia Mandelli was a teacher before 1954 together with her friend Flora Dolci started on early drafts of functional dresses and tops, their teaching profession they were in favor of a studio in Milan. In 1957 they introduced the first time a collection at the International Fair of Clothing Samia mercato Salone internazionale dell'abbigliamento in Turin, to a wider audience, she was known in 1964 when she received the Fashion Award Critica della Moda for the presentation of a collection at Palazzo Pitti in Florence. In the early 60s she experimented with elements of Op Art, 1967, she designed with Kriziamaglia ( now ceased ) a knitwear collection. The collections were presented at Pitti Immagine. In 1969, the children's collection Kriziababy was introduced ( now ceased ). Since the late 60s, every collection gets an animal as a good luck charm that finds itself on the clothing. The ensuing " Zoo" is now regarded as a hallmark Krizias. In 1970, she brought the first fashion designer hot pants on the catwalk in Milan fashion shows, for which they received the Tiberio d' Oro in the following year, 1978, she made ​​with pleated raincoats attention to itself. From 1980, many perfumes for men and women were launched by Krizia. Mandelli moved in 1985 with her company since 1991, known as a Spazio Krizia former Milan theater, held various cultural events throughout the today. In 1986 she was awarded the Commendatore della Repubblica Italia. Since 1991 she performs with Krizia Uomo, a men's collection. Over the years numerous secondary lines were established and award international licenses. As part of the Milan Triennale in 1995 her work in the retrospective exhibition Krizia was. Una storia shown.

Since the 1990s, was a sale of the house of Krizia, for example, the Japanese licensee Sanyo speculates. Between 1995 and 1997 the Italian Giambattista Valli (designer at Ungaro later ) worked for Krizia. In 2000, Krizia asked for only three months Alber Elbaz as a designer before it was replaced by Jean -Paul Knott. Knott left the company after only two seasons and later worked for Cerruti. At Knott followed until 2004, the Briton Hamish Morrow. Since then, the collections are designed again by Mandelli and her house design team.

The company operates flagship stores in Milan, Rome, Paris, London and New York City.

Collections

  • KRIZIA - Women's Collection and catwalk line for Milan Fashion Weeks
  • KRIZIATOP - originally designed in 2000 for the American market, elegant women's collection
  • KRIZIAUOMO - Men's Collection
  • KRIZIAUOMOSPORTSWEAR - sportswear collection for men with license to FACIB di Cortesi ( set )
  • KRIZIASPORT - sporty collection for men ( adjusted )
  • KRIZIAPOI - second line for women since the mid- 1980s
  • POIBYKRIZIA - more affordable version of the Poi- line for ladies
  • KRIZIAJEANS - denim -based Lizenkollektion of SINV for women until 2009
  • Perte by KRIZIA and ACTIVE Perte by KRIZIA - Stock collection of Miroglio for fuller ladies
  • EVEX by KRIZIA - youthful women's collection for the Japanese market with license Sanyo Shokai
  • K of KRIZIA - women's collection for the Japanese market with license Sanyo Shokai
  • K of K - niedrigpreisigere women's collection for the Japanese market with license Sanyo Shokai
  • BASIC by KRIZIA or b. by KRIZIA - license leisure women's collection for the Asian and Chinese market
  • KRIZIAKIDS - children's collection with license to Gi.mel di Putignano ( set )
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