Pitti Immagine
The Pitti Immagine is under this name since 1988 several times for specialist audience discharged yearly trade show in Florence with a focus on fashion, trace their roots to the 1950s. The most important event is the 1972 which takes place twice a year, men's fashion fair Pitti Uomo, Pitti Immagine Uomo called since 1988.
Name
The name goes back to the Florentine Palazzo Pitti, in which the fashion shows were the first still held only as Pitti designated event 1952-1982.
History
On February 12, 1951 organized Margrave Giovanni Battista Giorgini, a wealthy Tuscan businessman, in his villa in Florence Torrigani the first post-war fashion show for women's fashion in Italy for the international press. Nowadays mostly forgotten designers such as Fontana, Jole Veneziani, Fabiani, Simonetta, Germana Marucelli, Emilio Pucci, Noberasco, Carosa or Schuberth presented their models. This date is considered the birth of the success story of ' Made in Italy ' Fashion. 1952, the Sala Bianca of Palazzo Pitti was chosen as the venue for the fashion show and that the name of the fashion fair established. In 1954, the Centro di Firenze per la moda italiana ( CFMI ) was founded as the organizer of the fair. In the 1950s, Pitti was the largest fashion fair in Europe. First time in 1963 Menswear was presented. By no later than the late 1960s wandered the manufacturer of high quality Italian fashion designer but to Rome or Paris from where in Rome settled the division of the Italian Alta Moda. Names such as Gucci ( with headquarters in Florence), Missoni, Valentino, Sarli, Roberto Cavalli Krizia or more. once were represented at the Pitti. From the late 1970s, also the industrial city of Milan became the center of Italian fashion.
In 1972, the first Pitti Uomo fashion show for men's fashion in Florence was organized. In 1975, with Pitti Bimbo trade fair for children's fashion added in 1977 with Pitti Filati own fabric fair in 1978 with an event for Pitti Casa home furnishings. Much later, in 2004, came with Pitti Fragranze add a perfume exhibition. In 1983 the Centro Moda was founded as an organization for the operational business of CFMI. In 1988, the trade fair was officially renamed Pitti Immagine. The Italian noun ' immagine ' means something like ' ( ex- ) image ', ' Image '. Since the early 1980s, the Pitti Immagine fairs are held mainly because Basso on the grounds of the Fortezza.
Since the late 1980s, Milan is Milan Fashion Week venue for the major fashion shows of the Italian women's fashion (eg Giorgio Armani, Bottega Veneta, Etro, Fendi, Gianfranco Ferre, Gucci, Max Mara, Moschino, Prada, Versace and many more. ) And the international menswear market ( for example, Alexander McQueen, Burberry, Calvin Klein, Dirk Bikkembergs, Dolce & Gabbana, Iceberg, Jil Sander, John Varvatos, Missoni, Moncler, Salvatore Ferragamo, Trussardi, Vivienne Westwood, Ermenegildo Zegna and more.). The local fashion weeks are organized by the Camera Nazionale della established in 1958 Moda. In the Pitti Immagine in Florence fall international, emerging menswear labels (see section ' exhibitor '). Occasionally also show the great designers - mostly as an officially invited to star at the Pitti, such as Jil Sander 2010 - their men's fashion in Florence. Some established fashion brands celebrated at the Pitti Uomo men's fashion with its premiere: Vivienne Westwood (1990 ), D & G (1994 ), Prada Sport ( 1997), Zegna Sport (1999). The show sees itself as an important presentation venue for young, sometimes unconventional menswear labels. The ladies fashion plays in Florence since a subordinate role and is (formerly Pitti Donna ) presented at the Pitti Immagine W. In June 2011, the Pitti Uomo 80 found the eightieth event of its kind since 1972, instead. Likewise, 2011 e- Pitti was launched, an online platform where the exhibitors can present on the Internet, even after the end of the show.
Worldwide, the Milan men's fashion week - along with the time shortly before taking place Pitti Immagine Uomo in Florence - to locations Paris, London or New York as the main venue for the international menswear market.
Pitti Immagine Uomo today
The Pitti Uomo is held in January with the presentation of the designs for the autumn / winter season of the following year and in June for the spring / summer season of the following year every year. Pitti Immagine Uomo, the approximately 32000 visitors welcomed in the summer of 2010. In the winter of 2011, more than 1000 fashion brands were counted for the first time. The official guest designer in June 2011 was the American Scott Sternberg and his fashion label Band of Outsiders. In January 2012 was the fashion brand Valentino guest star, carving the revived French fashion label in June 2012, which also offers a men's collection since 2011.
Fair dates
- January 2011: 11 - 14th January
- June 2011: 14th - 17th June
- January 2012: 10th - 13th January
- June 2012: 19th - 22nd June
- January 2013: 8th - 11th January
Exhibitor
Selected menswear exhibitor at the Pitti Immagine Uomo 80 in June 2011:
A. Testoni, Allegri, Annapurna, Azzaro, Ballantyne, Band of Outsiders, Barbour, Boss Selection, Brunello Cucinelli, bugatti, Burlington, CP Company, Car Shoe, 18CRR81, Church's, Closed, Converse All Star, Cruciani, Daniele Alessandrini, Desigual, Dockers, Dr. Martens, Eduard Dressler, Eastpak Edwin Jeans, Engineered Garments, Faconnable, Nicole Farhi, Filson, Firetrap, Florsheim, Fratelli Rossetti Fred Perry, G-Star, Gant, Gilded Age, Gitman Bros., Edward Green, Hackett London, Helly Hansen, Henri Lloyd, Isaia, Jack & Jones, Jack Spade, John Smedley, Kiton, La Martina, Lacoste, Lagerfeld, Le Coq Sportif, Lorenzini, Luciano Barbera Ludwig Reiter, Mason's, MCS Marlboro Classics, Murphy & Nye, Naked Ape, New Balance, North Sails Nudie Jeans, Onitsuka Tiger, palladium, Paraboot, Paul Frank, Pringle of Scotland, Regent, Roy Robson, Scotch & Soda, Sperry Top- Spider, Superdry, Tretorn, Victorinox, Woolrich, YMC You must create, Yves Saint Laurent.