Maxus (media agency)
Maxus is a global network of media agencies with 40 offices in 30 countries. According to the German market research company RECMA Maxus was in the period 2008 to 2009, the world's fastest growing agency network and represented worldwide media billings in the amount of 3 billion U.S. $.
History
As a wholly owned subsidiary of the British WPP Group, one of the largest communication service provider with over 100,000 employees worldwide, the company is part of the sub-holding company GroupM, summarizing the four media agencies Mindshare, MediaCom, MEC and Maxus in the WPP. Taken together, GroupM has switched according to the information RECMA in 2005 advertising worth the equivalent of about 5.9 billion U.S. $ in the German mass media, which corresponds to a share of 37 % of total advertising spending.
The company's portfolio includes the areas of responsibility strategy, purchasing, planning and reporting. With regard to the advertising channels followed Maxus Communications a so-called 360 -degree approach in which innovative communication channels for the customers are served with ad placements in TV, print, radio and out of home media all traditional media and online media and mobile media. In the TV area extends the range field of classical music on TV home shopping, infomercial, to IP TV. In print and cross-media special advertising forms and collaborations are offered as an advertising media next to Display. If purchased online, the company offers in addition to display ads, display performance, SEM, SEO, affiliate marketing, performance optimization and targeting ( Reach, Pure, predictive ) and the modulation of streaming motion pictures about targ.Ad video. Across special advertising forms are available for all media. In addition, direct-response services ( direct marketing and interactive marketing ) all the classic and innovative media such as Direct Response Television, mailings, direct mail or flyers. Are supplemented media performance measures in the fields of ambient media, sponsorship and event marketing.
The portfolio of services is based on a holistic approach to communication and served alongside classic use of media and performance- based approaches.
Germany
The German Maxus was established according to social contract on 22 January 1997. It emerged from the founded by JWT advertising agency business Effective Media. In the meantime, doing business as Insight Media, the agency was in 2004 part of the global Maxus Networks in the summer. The German office of the Maxus Communications GmbH was until the end of 2008 in Frankfurt am Main. In November 2008, the registered office from Frankfurt to Dusseldorf was decided with the change of the social contract.
With Billings of approximately 137 million euro Maxus in 2009 include after - RECMA information on the 17 largest German media agencies.
CEO is Christian Leipacher.
The customers of the German offices include Fiat, Chrysler, United Parcel Service, Ubisoft, TK Maxx, Kodak, OK! Publishing and Simyo.
Austria
In Austria there is a Maxus office in Vienna, which was founded in 2006 from the Austrian Mindshare out. While the media buying initially made jointly with Mindshare, is planned further growth a separation of purchase.
CEO Maxus Austria is Walter Zinggl.
In Austria, the agency serves such clients as Fiat, Alfa Romeo, Lancia, S. Oliver, Chrysler, Jeep, Recheis and Hermes.
Switzerland
In Switzerland, an office was established in January 2009 as well. The headquarters of Swiss agency Maxus is located in Zurich in the neighborhood Wollishofen.