Molson Coors Brewing Company

The Molson Coors Brewing Company is the fifth largest brewery group in the world. It was created on February 9, 2005, when the Coors Brewing Company completed the merger with Canadian brewer Molson. The products are exported to 50 countries. The company operates eight breweries in Canada, and fifteen in the United States.

The company is listed on the Toronto Stock Exchange, TSX and on the NYSE stock exchange in New York.

History

The Coors Brewing Company was the main subsidiary of the Adolph Coors Company. In 1873 the German immigrant Adolph Coors brewery in Golden ( Colorado). His American camp, which was nicknamed "Banquet Beer", and now operates under the name " Coors Original", is to derive its flavor from the pure waters of the Rocky Mountains. The company Coors survived the Prohibition, a 1920-1933 enshrined in the U.S. Constitution prohibition of alcohol by shifted its activities to the manufacture of other products, such as malted milk or ceramic. The ceramic business was later continued by the independent company CoorsTek.

According to the Coors website, the company was in 1959 the first U.S. brewery, beer bottled in a mold made of aluminum beverage can.

For most of its history, the Coors beer was more of a regional product that was offered mainly in the U.S. West. The main reason for this was that Coors beer is not pasteurized, and sales could take place only where an unbroken cold chain could be guaranteed. This had the beer on the east coast of the United States scarcity value, and travelers to Colorado transported on the return trip often individual boxes in their luggage. This icon similar status was reflected in pop culture: The 1977 released film " A Smokey and the Bandit " was about the illegal shipment of Coors from Texas to Georgia in a truck. The company expanded its distribution area until the early 1990s, on the whole United States.

Through its owners and their Coors Foundation has played a prominent role in the U.S. policy, through its support for numerous conservative initiatives, including the Heritage Foundation. The Chairman Pete Coors ran in 2004 for a seat in the U.S. Senate as a Republican, but lost to Democrat Ken Salazar.

The Coors Brewing Company owns the naming rights to Coors Field, home ballpark of the Colorado Rockies.

In 2007, Molson Coors, SABMiller together with the joint venture MillerCoors. The aim is to combine the sales activities in North America.