Saucony

Saucony is an American athletic shoe manufacturer. The roots of the brand go back to 1910, when the Russian immigrant Abraham Hyde started a shoe store in Cambridge, Massachusetts. As the range of Saucony running shoes is known in Europe, primarily in running athletes. In June 2005, the Stride Rite Corporation, headquartered in Lexington, Massachusetts, has announced to take over the company Saucony.

Name

Saucony is founded by four business people on the banks of the river Saucon in Kutztown, Pennsylvania. The word " Saucon " comes from the Native American language and means " fast flowing river ."

History

1898 founded four businessmen on the banks of the river Saucon in Kutztown, Pennsylvania, the company Saucony. Twelve years later, Abraham Hyde opened regardless of a shoe store under the name of AR Hyde & Sons. The company produces slippers, made ​​from the remnants of floor coverings and clothing, and were a great success. Another 22 years later, in 1932, Hyde expands its range with roller skates. This is the first footwear that has been designed specifically for a sport. A short time later, in 1938, the Hyde Athletic series with baseball and bowling shoes and roller skates expanded. After the outbreak of the Second World War, Hyde produced from 1942 Boots for the U.S. Armed Forces. A milestone in the company's history marked the year 1963 in which the company Hyde manufactures the shoes were first worn by an American astronaut during a space walk. The merger with the Saucony Shoe Manufacturing Company, a manufacturer of running shoes was, five years later. Saucony gained great notoriety in 1977, when the shoes of the company were of a U.S. magazine awarded the prestigious " Best Quality Award ". The subsequent notoriety founded Saucony's reputation. Three years later, with the Saucony presents, coaches 80 ' the first non-slip running shoe on the market. Shortly after presenting the Saucony 'Jazz', which was the most technologically advanced running shoes of his time. This was also the first shoe that had the characteristic Saucony fit.

Beginning of the 1990s, Shadow was 6000 ' presented, which has a combination of a molded EVA and PU midsole, which has a maximum offer cushioning and comfort. At the same time led a Saucony the Grid System, the first damping system that combines cushioning and stability. The actual birth of the brand Saucony takes place in 1998, when Hyde Athletic Industries, Inc. its name officially in Saucony, Inc. umänderte. Milestones in the 21st century, particularly flexion Plate technology in Grid Sinister and ProGrid Paramount are worth mentioning. Flexion Plate technology has been awarded the " International Best Innovation Award" from the Runner's World Magazine. In 2009, more wins Saucony Shoe Awards: "Best Update" for the ProGrid Stabil CS, " Best Debut " for the ProGrid Echelon and the "Editor's Choice Award " for the ProGrid Omni 8

Notable successes

Sponsoring

From 2010 to 2011 Saucony was the official sponsor of the Challenge Roth. In addition to ads and classical Band Advertisement for example, a separate shoe was released in a limited edition.

Since 2013 Saucony sponsors the German company run series B2RUN.