Arena (TV platform)

Line

  • Lutz Schüler
  • Herbert Leifker

The Arena sports rights and marketing GmbH was a German media company, which has until August 2007 operated mainly the same pay-TV program arena. She was a wholly owned subsidiary of the cable operator Unity Media. On 30 September 2010, the operation was discontinued.

Arena was announced in late 2005 when she was awarded the audio- visual exploitation rights of the Bundesliga for the years 2006 to 2009 under the direction of Parm Sandhu in a spectacular bidding process of the DFL. A year later, the parent company of Unity Media was due to antitrust and obstacles to marketing the rights for the live broadcast of the football league by a sub-license to Premiere on. This arena is no longer acted as though TV stations, but presented June 30, 2008 is still the second largest behind Premiere satellite platform in Germany with 324,000 subscribers. In addition, Arena still had the rights to broadcast the entire Bundesliga season 2008/2009.

Economic Development

To pay the cost of 220 million euros for the TV rights to the first and second Bundesliga and all other costs to refinance (the cost of the other sports rights, technology, personnel, advertising), Arena had 2.5 million subscribers needed. However, in mid 2007, the station only 1.1 million paying customers, which the sender gave high losses.

Alone in the nine months from July 2006 to March 2007 the station made ​​a loss of 189 million euros, expenses in the amount of 316 million Euro were offset only income of 127 million euros. Overall, the losses from the first year of coverage of the Premier League amount to around 250 million euros.

That is why the Bundesliga rights were passed on to premiere in mid-2007. For Arena receives a total of 200 million euros ( 100 million euros per season) as well as an equity stake to 17% in Premiere AG to the value of 300 million euros. Arena has passed on the rights to premiere as a sub-license, thus remained Arena to end of contract in 2009 continue to contractors in the Bundesliga and paid for it a year still 220 million euros to the clubs of the first and second divisions.

Bundesliga

The pay-TV channel Arena Bundesliga rendered live all 612 games of the first and second football league in the season 2006 /2007. The contract with the DFL ran for three years until July 2009, however, the rights of the start of the 2007/2008 season were resold to competitors premiere as a sub-license.

The fee-based services to Arena was to receive coverage via satellite and cable. The monthly fee for the pay-TV offer was 15 euros for cable customers and 20 euro for satellite customers. Minimum terms of between 12 and 24 months meant that had to be paid even during the play-free winter and summer breaks. Before and after the games and in the half-time commercials were shown.

Despite favorable subscription rates arena could only reach a fraction of its subscribers goals. Once you could buy the Bundesliga rights in December 2005, gave Arena six million subscription customers as a target of mid-2007 there were only 1.1 million subscription customers.

Since Arena has sold not only the Bundesliga rights to Premiere, but also all other rights ( for example, the Spanish Football League Primera División ), the station was finally completed in the second half of 2007, only the satellite platform " arenaSAT " existed until 30 September 2010, further.

Other football rights

In August 2006, the station bought the rights to the Spanish La Liga and the Spanish Cup Copa del Rey for three years. Furthermore, also a total of 80 matches of the Italian Serie A were broadcast live in the season 2006/2007.

From the 2007/2008 season arena also planned the transfer of around 100 live matches of the English Premier League and all 380 games in the summary. Arena had in numerous games of the Premier League outside the weekends - in " English weeks " and on holidays - exclusive rights.

In addition, acquired Arena more football rights such as the rights to the 2007 Copa América and the English Carling Cup. In order to bridge the 2007 summer break, also games a friendly tournament in Dubai have been shown to which the FC Bayern Munich attended.

After the end of the arena rights to premiere were sublicensed and set the self-production of coverage. However, the satellite platform arenaSAT still had the rights to broadcast the entire Bundesliga season 2008/2009.

Other Rights

September 27, 2006 Arena announced the acquisition of the exclusive live rights of exploitation of the Volleyball World Cup 2006 in Japan, both of men and of women, known.

To be in the winter break can also show live sports, arena acquired rights to the Bobsleigh and Skeleton World Cup as well as the rights to the World Championships in St. Moritz. Managing Director Dejan Jocic said: "This rapid and dynamic race fit due to their attractiveness really beautiful arena. " Commentator of the competitions was the Ron Ringguth known from the program of Euro Sport.

Arena built his program from 10 February 2007 with the U.S. channel HBO boxing events. Among these championships were in the highest weight classes.

As of 16 April 2007 on Arena was up to four hours a day for the America 's Cup.

Bundesliga on free TV

Arena the opening day of the Bundesliga season 2006/ 07 in the conference call showed on August 12, 2006 live on Sat.1 to attract new subscribers to the pay-TV offer from Arena. However, the rates remained below expectations, only 2.6 million viewers interested in the transmission. Sat.1 sent before and between games advertising.

Former presenters and commentators

  • Oliver Welke
  • Norbert Dobeleit
  • Tom Scheunemann
  • Günther Koch
  • Hansi Küpper
  • Holger Pfandt
  • Michael Born
  • Carsten foot
  • Steven Gätjen
  • Isabella Müller -Reinhardt
  • Andreas Koch
  • Uwe Morawe
  • Jörg Seven Eick
  • Daniel Gunther
  • January cancer
  • Marco Wiefel
  • Andreas Bosbach
  • Christian Blunck
  • Christian Sprenger
  • Uwe Meier Borne
  • Matthias Opdenhövel
  • Erich Laas
  • Frank Buschmann
  • Edgar Mielke
  • Frank Winkler
  • Hajo Wolff
  • Ron Ringguth
  • Uli Köhler
  • Michael Schulz
  • Dirc sailor
  • Stefan Bohlen
  • Martin Quast
  • Jonas Friedrich
  • Klaus Veltmann
  • Frank Schmettau
  • Fabian Grewe

ArenaSAT

In addition arenaSAT offered from August 2007 until 30 September 2010, further satellite programs under arenaSAT. arenaSAT FAMILY had 22 channels on the subject of documentation and entertainment for the family in the offer ( 57,000 subscribers in Q4 2009 ). Transmitter (September 2008):

Types of business entity Subscription business model Saison (disambiguation) Share (finance) 2006 FIVB Volleyball Men's World Championship Fox Channel (Germany) Boomerang (TV channel)
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