Chocolate bar

A chocolate bar is a confection in bar form that contains a filling. Depending on the variety chocolate bars are filled, for example with caramel, nuts, marzipan or creams, some have biscuits and wafer shares.

Market leader in the chocolate bar market in Germany is the company Mars (30 % market share) with its brands Mars, Snickers, Twix, Bounty, etc., closely followed by Ferrero ( 28.3 %), Nestle (7.8%) and Kraft Jacobs Suchard ( 3.5%). Worldwide leader is after the takeover of the British confectioner Cadbury in 2010, the U.S. food group Kraft Foods before Mars Incorporated, and Nestlé.

History

The forerunner of chocolate bar is the chocolate in a tabular form, which was introduced in Europe in the 19th century, supposedly first in the UK. Here, however, it was still to dark chocolate. The milk chocolate was first manufactured in 1875 in Switzerland for the first time.

As the first manufacturer of a modern chocolate bar the company by the American Milton Hershey, the end of the 19th century is considered candy produced from caramel. In 1893 he bought at the World Fair in Chicago a German machine for chocolate production and began a year later under the name of Hershey's Chocolate Company with the production of filled chocolate bars and pralines. As the bolt sold very well, a few years later were introduced many similar products with different fillings on the market in the USA.

The first chocolate bar with peanuts called Squirrel Brand was launched in 1905 by Perley G. Gerrish in Cambridge. Goo Goo Cluster appeared in 1912 on the market and consisted of a mixture of caramel, marshmallow, peanuts, coconut and milk chocolate. This variety is in the U.S. today.

In 1908, Theodor Tobler brought the brand Toblerone on the market.

Especially popular were candy bars in the United States during the First World War, because the soldiers of the U.S. Army were given as part of their catering chocolate in this handy form. This was repeated in the Second World War, and U.S. soldiers brought the candy bar during the occupation after Germany.

Created in 1923 by Frank C. Mars his first chocolate bar called Milky Way. A few years later he brought Mars and Snickers on the market.

More recently again called by many expensive chocolate brands praline bar with elaborate fillings are made. The transition between filled panels and transoms is fluent here. There was in the past, praline bars from the house stocking with the name " Pralette " which were produced until the 1970s. On the overlap between praline bars and points to the advertising slogan for the duplo - bolt, which is advertised with the words " probably the longest chocolate in the world".