Hal Riney

Hal Patrick Riney ( born July 17, 1932 in Seattle, Washington, † March 24 2008 in San Francisco, California) is an American copywriter, art director and producer of the Oscar-nominated documentary Somebody Waiting from 1972, he was considered one. of the leading copywriters of the United States and was in his work, even for U.S. President Ronald Reagan in use.

Life and career

Born in Seattle and raised in Longview, WA Hal Riney Patrick was the son of Cartoonists, writer, newspaper publisher, actor, businessman and player as well as a teacher. After 1954 he made ​​the final at the University of Washington and then ableistete for two years at the United States Army Public Relations in Italy, began his career in the advertising industry. He started at BBDO at the San Francisco and worked there from the mailroom to the executive to 1965 - by art director. 1968 Riney rose to creative director of the advertising agency. Two years later he committed including the renowned U.S. songwriter Paul Williams to write a song for the Crocker National Bank. Right after it, the song We've Only Just Begun was eventually picked up and published in the same year by the Carpenters. The thematically oriented on wedding commercial was finally shown for the first time in late winter 1970 and should make especially young people on the bank, which, to the song also just completed a suitable advertising campaign in this direction. Earlier, the Bank argued against a conventional jingle as he was already to hear at this time in most commercials. In 1976, Riney came to Ogilvy & Mather, where he helped her location on the west coast from scratch build. In 1984, Riney, who was known for his distinctive, deep voice created, the two commercials Morning in America and Bear in the woods that were part of television advertising, which was produced for Ronald Reagan in the presidential election in the United States in 1984. In both spots in the copywriter was also responsible for the voice-over.

After the creation of an advertising campaign for Bartles & Jaymes (E & J Gallo Winery ), Hal Riney for within three years wrote 143 different commercials and thus set a record in the advertising industry, he joined his activities back in the advertising industry. Soon after, he came back into the foreground, as the Saturn Corporation was launched. Besides his work in advertising Riney acted for years as a public address announcer ( announcer ) for the San Francisco 49ers. In addition, the founder of the still existing and significant advertising agency Publicis & Hal Riney by Advertising Age magazine ranked 30 of the 100 people of the 20th century was chosen. He was introduced into the American Advertising Federation Hall of Fame in 2001. Over time, Riney was with his own agency for many well-known brands and companies worldwide, including Sprint Nextel, the Crocker National Bank, the mineral water brand Perrier, the car rental Alamo Rent a Car, the brand of beer Henry Weinhard 's, the First Union Corporation, the fast-food chain Subway as well as for the e & J Gallo Winery. In 1998 the agency was eventually sold to Publicis Groupe.

After he had withdrawn more and more from the advertising industry until the end, Riney died on March 24, 2008 in San Francisco of complications from cancer. His successful career lasted nearly 50 years. Among other things, Riney 1972 nominated Best Short Documentary for the documentary short film Somebody Waiting next to Woody Omens and Dick Snider as a producer for the Oscar in the category. At the end of the film but could not prevail against Centinelas del silencio. In addition to hundreds prices received Riney for his campaigns and commercials, he won a total of 19 Clio Awards. As the Advertising Age magazine announced the top 100 advertising campaigns of the 20th century, three staged by Riney campaigns were found among the same ( in the squares 37, 44 and 88). According to reports, Riney said to have founded in the course of his career no less than 28 different advertising agencies, with whom he was mostly great acclaim. As early as 1994 was Riney, the success in New York, Chicago, San Francisco or Cannes celebrated, included in the Creative Hall of Fame.