Milton Bradley Company
Milton Bradley, in the German-speaking area known under the name of MB Games, is one of its founder Milton Bradley (1836-1911) named company that invents and manufactures games and puzzles.
Early history
The company was established by the 1836 born in Vienna, Maine, United States lithographer Milton Bradley, who is now regarded as a co-founder of the gaming industry in the United States. In 1860, Bradley brought there the game The Checkered Game of Life (about the colorful game of life ) on the market. In 1880, Bradley began to put the puzzle on the market. The company continued to grow even after the death of its founder in 1911. So took Milton Bradley in 1920 the children's book and game publisher McLoughlin Brothers.
In 1968, the Milton Bradley toy company Playskool.
In 1973 the MB game manufacturer E.S. Lowe, who was familiar with Yahtzee.
MB in the presence of
1984 MB was acquired by Hasbro. The parent company then took a short time the name " Hasbro Bradley" on, but soon shortened this back to " Hasbro ".
In Germany from 1985 Hasbro used the established structures of the local MB subsidiary to distribute a year earlier launched in the U.S. toy train Transformers in Europe among others. Although the toy packaging contributed from 1986 the name Hasbro, the distribution was made in Germany but initially continued on the Milton Bradley GmbH. Only in 1991 the German MB - daughter was officially renamed the Hasbro Germany GmbH as a result of an international enforcement of the name " Hasbro ".
Both in Germany and in the USA a long time MB was continued due to the high visibility as a subsidiary of Hasbro brand, focusing on the games sector. Meanwhile, the brand is, however, no longer performed.
" MB presents"
MBs trademarks in the TV advertising in the late 70s, 80s and 90s was that they always began with the same scene: A boy of a large gong with the lettering MB suggested, while in the background a spokesman for the announcement " MB presents " spoke. Beginning of 2005 was Hasbro revived the advertising again and presented a game of the month. By the end of 2008 " presented" MB last time such a game. Today Hasbro occasionally used a bias " Hasbro presents", was in the MB in written and replaced by Hasbro.
Known Games
- Hero Quest
- Hotel
- Incognito
- Looping Louie
- Mess
- Game of life
- Game of Knowledge
- Star Quest
- Twister
- The Game Master Series (consisting of Axis & Allies, Shogun and never appeared in Germany Broadsides and Boarding Parties, Conquest of the Empire and Fortress America )
- Four wins
- Who is it?
Construction Toys
- Plasticant