Newell Rubbermaid

Newell Rubbermaid (NYSE -Abbreviation: NWL ) is a company from the United States with headquarters in Sandy Springs in Atlanta, Georgia. The company is listed and produced 500 ( Standard & Poor's) in the stock index S & P and sells consumer goods and household goods of various kinds in the Fortune 500, the index shows Newell Rubbermaid Rank 332

  • 2.1 Home & Family
  • 2.2 Office Products
  • 2.3 Tools & Hardware, Cleaning, Organization & Decor
  • 2.4 Discontinued brands or divisions over time ( " Divestitures " )


Newell Rubbermaid in 1902 as " Newell Manufacturing Company, Inc." founded in Ogdensburg (New York). The only business content at that time was the manufacture and sale of curtain rods. 1916 with F.W. Woolworth won the first national distributierende customer. The first Newell product, which became the U.S. far available, was a curtain rod with a surface finishing of bronze. From this point on Newell focused on large customers.

Only in 1999 was from Newell by buying Rubbermaid, the leading (but distressed at this time ) Manufacturers of plastic household products, the firmierende from then on under " NewellRubbermaid " company. The continuous acquisition of well-known and well-established brand manufacturers with (financial) problems and the subsequent introduction of cost-cutting measures and Synergiegebung by the structures of a large corporation are key foundations for today's size and importance of NewellRubbermaid.


With Sharpie, Paper Mate, DYMO, EXPO, Waterman, Parker, Rolodex, IRWIN, LENOX, Bernzomatic, Rubbermaid, Graco, Teutonia, Calphalon, Goody and other brands, the company has an extensive, but diversified brand portfolio. It is thus a typical conglomerate.

The company has approximately 19,000 employees (as of 2010) worldwide. In 2009, sales totaled $ 5.6 billion, about 75 % are generated in North America ( U.S. and Canada ), the rest mainly in Europe. CEO Michael Polk (as of 2012).


NewellRubbermaid operates three divisions which, in turn, consist of several brands, or English " Brands". These areas are called the corporate term " segments " ( segment ):

Home & Family

  • Goody Hair Accessories
  • Calphalon, Cookware and bakeware, inter alia, Kitchen Accessories
  • Graco baby and toddler products
  • Teutonia stroller
  • Aprica stroller

Office Products

  • Sanford
  • Rotring
  • Paper Mate ( acquired by Gillette )
  • Parker Pen ( acquired by Gillette )
  • Waterman ( acquired by Gillette )
  • Liquid Paper, correction tapes and liquids ( acquired by Gillette )
  • Dymo, marking and labeling systems ( acquired by Esselte )
  • CardScan contact management solution (purchased from Corex )
  • Rolodex Business Card Storage
  • Expo Whiteboard Marking Solutions
  • Sharpie, the leading permanent marker in the U.S.
  • Berol, crayons and colors
  • Reynolds
  • Foohy
  • Laurentien (Canada)
  • Mimio

Tools & Hardware, Cleaning, Organization & Decor

  • Irwin Industrial Tools, Professional Hand Tool
  • Lenox (American Saw & Mfg. Co), premium saw blades
  • Bulldog, fastening technology
  • EZ Paintr, renovation assistant
  • Shur- Line, (2000), Brush et al Painting supplies
  • Bernzomatic, gas torches and accessories hand-held
  • Amerock, cabinet and door hardware (together with Anchor Hocking ) ( 1987)
  • TaraCorp, Sterling Solder and Solder Dutch Boy
  • Pelouze
  • Rubbermaid Commercial Products, for example, for institutions, hospitals
  • Rubbermaid Food Service, for example, for caterers
  • Rubbermaid Home, plastic household products for the consumer
  • Kirsch, window decoration and shading (Premium)

Discontinued brands or divisions over time ( " Divestitures " )

  • Mirro, cookware
  • Pyrex, glass products
  • Anchor Hocking Glass Products
  • Intercraft, picture frames
  • Curver, plastic household products, former European equivalent to ' Rubbermaid Home Products '
  • Grumbacher
  • Little Tikes ( children's toys)